Richemont PR Assistant Manager
About Richemont
Richemont is a Swiss-based luxury goods holding company that manages a portfolio of prestigious maisons including Cartier, Van Cleef & Arpels, Montblanc and several leading watch and jewellery houses. As a global luxury group, Richemont balances heritage craftsmanship with contemporary brand management and operates through internationally distributed maisons and specialist retail and digital platforms.
Richemont seeks a PR Assistant Manager in Tokyo to lead local media relations and PR activations for its maisons.
Role & Responsibilities
- Support and execute local PR strategy for assigned maison(s) in Japan, aligned with group and regional communications priorities.
- Develop and maintain relationships with national and trade media, digital editors, and lifestyle influencers to secure targeted coverage.
- Draft, edit and distribute press materials (press releases, media kits, product copy, Q&As) in both Japanese and English.
- Coordinate press events, product launches, store openings and media visits; manage logistics, guest lists and on-site briefings.
- Act as primary liaison between local market, regional headquarters and external PR/creative agencies; ensure brand consistency and timely approvals.
- Monitor and report on media coverage, sentiment and share of voice; produce regular coverage reports and post-campaign analyses.
- Support influencer and celebrity engagement activities, including contract coordination, content briefs and deliverable tracking.
- Contribute to crisis communications preparedness and rapid response when required.
- Manage local PR budgets and vendor invoices in coordination with finance and regional teams.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- 3–5 years of PR or communications experience, ideally within luxury goods, fashion, watches, jewellery or lifestyle sectors.
- Demonstrable track record of securing editorial coverage and running successful press events in the Japanese market.
- Excellent written and verbal communication skills in Japanese and strong professional English.
- Experience working with PR agencies and cross‑functional global teams; strong stakeholder management.
Skills
Experience
Minimum 3 years of hands‑on PR experience, with preference for candidates who have worked in luxury fashion, watches, jewellery or high‑end lifestyle brands and who have managed local campaigns and media events in Japan.
Education
Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Richemont combines a deep respect for artisanal heritage with rigorous brand stewardship across its maisons. The workplace ethos values craftsmanship, attention to detail and collaborative cross‑border teamwork, offering a highly curated luxury environment with exposure to international stakeholders and heritage-driven product narratives.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Assistant Manager», «Communications Manager — PR», «Media Relations Manager», «Brand PR Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.