Richemont PR Assistant Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Mar 30, 2026
About Richemont
Richemont is a Swiss-based luxury goods holding company that manages a portfolio of prestigious maisons including Cartier, Van Cleef & Arpels, Montblanc and several leading watch and jewellery houses. As a global luxury group, Richemont balances heritage craftsmanship with contemporary brand management and operates through internationally distributed maisons and specialist retail and digital platforms.
PR Assistant Manager at Richemont in Tokyo. Lead media relations, content strategy, and influencer activations for a luxury Maison specializing in jewelry and accessories.
Role & Responsibilities
- Plan and execute ON/OFF media and social media strategy to acquire qualitative earned exposure and posts, working alongside the PR Manager
- Determine measurable campaign objectives and KPIs in collaboration with PR Manager
- Conduct social media, demographic and industry research and analysis to inform strategic recommendations
- Develop and plan PR content efficiently to reach target audiences, exploring innovative approaches and digital tools
- Generate ideas for creative content and paid media schemes in partnership with PR Manager
- Produce PR action reports including brand image studies, exposure metrics, and social listening analysis using DMR and analytical tools
- Build and strengthen media relationships and external networks with publishers, writers, celebrities, digital influencers, and cultural stakeholders appropriate to the Maison
- Lead guest casting and selection for activations with PR and casting agencies
- Collaborate cross-functionally with PR team members, media planners, branding and corporate teams to maximize PR exposure
- Liaise with Media Planner to optimize paid and owned digital exposure
- Support company activations and initiatives
- Foster team collaboration, respect communication protocols, and contribute to a positive working culture
Qualifications
- Over 5 years of professional PR experience
- Experience in in-house or PR agency environments
- Background in jewelry, fashion, or cosmetics sectors
- Corporate and luxury industry experience preferred
- Native-level Japanese proficiency
- Business-level English including speaking proficiency
- Strong negotiation and communication skills
- Strategic thinking and policy awareness
- Advanced digital literacy
- Strong numerical aptitude and analytical capabilities
- Professional business etiquette
Skills
Experience
Over 5 years of public relations experience, encompassing both in-house and agency environments. Direct experience in the jewelry, fashion, or cosmetics sectors is essential. Corporate and luxury brand experience is highly preferred. The candidate should demonstrate a proven track record of developing and executing integrated PR campaigns, managing media relationships, and delivering measurable brand impact.
Education
Tertiary qualification in Communications, Public Relations, Marketing, Business Administration, or a related discipline is expected.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Richemont combines a deep respect for artisanal heritage with rigorous brand stewardship across its maisons. The workplace ethos values craftsmanship, attention to detail and collaborative cross‑border teamwork, offering a highly curated luxury environment with exposure to international stakeholders and heritage-driven product narratives.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Assistant Manager», «Communications Assistant Manager», «PR Coordinator Manager», «Senior PR Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.