Richemont Marketing Specialist
Vacheron Constantin Marketing Specialist at Richemont in Tokyo — execute luxury campaigns, boutique activations and digital initiatives for the heritage watch maison.
Overview
Richemont is a Swiss luxury goods group that houses several haute-horlogerie and luxury maisons, including Vacheron Constantin. Vacheron Constantin is a heritage Swiss watchmaker renowned for artisanal craftsmanship and timeless design; as part of Richemont it operates with a global footprint and a strong emphasis on brand legacy, client service and product excellence.
Role & Responsibilities
- Localize and execute global brand and product marketing campaigns for Vacheron Constantin in the Japan market.
- Plan and deliver boutique activations, pop-ups and client events in collaboration with retail teams and external partners.
- Coordinate with regional and global marketing, PR and product teams to ensure brand consistency and on-time delivery of materials.
- Manage relationships with creative agencies, production vendors and media partners; oversee timelines, briefs and deliverables.
- Drive digital activations and CRM initiatives in support of boutique traffic and client engagement, tracking performance against KPIs.
- Prepare campaign reporting, post-campaign analysis and budget tracking to optimize spend and strategic decision-making.
- Support product launches and seasonal collections with retail merchandising guidance, POS materials and internal training.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred.
- Strong understanding of luxury brand positioning and haute‑horlogerie culture.
- Excellent written and verbal communication skills and proven ability to liaise with internal stakeholders and external agencies.
- Highly organized, detail-oriented and able to manage multiple projects and tight deadlines.
- Demonstrated aptitude for event execution, partnership coordination and retail-focused marketing.
Skills
Experience
Typically 3–5 years of progressive marketing experience, ideally within luxury goods, watches or jewelry, with demonstrable experience executing integrated campaigns and managing retail activations in a commercial market.
Education
Bachelor’s degree in Marketing, Communications, Business or a related field preferred.
Workplace
The role is situated in Tokyo, Tokyo, Japan. There are currently 183 open positions in Tokyo on Cerulean, with 2 added recently. Within Tokyo, Cerulean currently features 193 open roles, including 4 recent additions. Across Japan, Cerulean lists 236 open roles — 4 of them newly added.
Culture
The workplace culture reflects Richemont’s emphasis on craftsmanship, discretion and heritage-driven storytelling. Teams combine rigorous attention to detail with collaborative, cross‑border coordination, supporting creative excellence while serving high‑net‑worth clientele.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.