Richemont Marketing Manager — Watchmaking
Richemont is hiring a Marketing Manager — Watchmaking in Tokyo to lead watch product and brand marketing across Japan.
Overview
Richemont is a leading Swiss luxury goods group comprising multiple maisons renowned for jewellery, leather goods and watchmaking. As an employer, Richemont offers exposure to heritage brands and haute‑horlogerie maisons, operating across global markets with an emphasis on craftsmanship, brand stewardship and long‑term creative development.
Role & Responsibilities
- Define and execute integrated marketing strategies for watch collections across Japan, aligning product positioning with maison and global brand directives.
- Plan and manage product launches, seasonal campaigns and editorial calendars, coordinating creative, PR, retail and wholesale activations.
- Oversee agency partners and cross‑functional stakeholders (product, sales, e‑commerce, PR) to ensure consistent brand expression and on‑time delivery.
- Manage marketing budgets and track campaign performance using KPIs; produce regular performance reports and actionable insights.
- Develop trade and retail marketing materials, in‑store merchandising concepts and sales enablement tools to support boutiques and wholesale partners.
- Coordinate high‑profile events and client experiences (salons, trunk shows, VIP appointments) in close collaboration with client relations teams.
- Monitor market trends, competitive activity and consumer insights to inform product communications and go‑to‑market recommendations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or equivalent; advanced degree a plus.
- Demonstrable knowledge of watchmaking and the luxury watch market, including product categories, terminology and clientele.
- Proven ability to deliver integrated marketing campaigns from strategy through execution in a brand‑led environment.
- Strong commercial acumen with experience managing budgets and measuring marketing ROI.
- Proven stakeholder management skills with experience working across creative, retail and wholesale functions.
Skills
Experience
Typically 5+ years of progressive marketing experience within luxury goods, preferably with direct exposure to watchmaking or high‑end accessories. Experience managing cross‑functional projects, external agencies and multi‑channel campaigns is essential.
Education
Bachelor’s degree in Marketing, Business, Communications or related field; MBA or comparable advanced qualification preferred but not required.
Workplace
This position is based in Tokyo, Tokyo, Japan. Cerulean lists 183 open roles in Tokyo, including 2 posted recently. The broader Tokyo area accounts for 193 active listings on Cerulean, 4 of which are new. In Japan as a whole, Cerulean currently features 236 open positions, with 4 posted this week.
Culture
Richemont fosters a culture that values heritage, meticulous craftsmanship and long‑term brand cultivation. The workplace emphasizes collaboration across international maisons, offering opportunities to work on high‑impact creative projects within a tradition‑driven, luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.