Vhernier Marketing Manager

About Vhernier

Vhernier, a distinguished name in the luxury jewelry sector, is renowned for its avant-garde designs and exceptional craftsmanship. As part of the Richemont group, Vhernier offers a dynamic and inclusive workplace where creativity and diversity are celebrated. The brand is committed to nurturing talent and fostering an environment of growth and excellence.

Richemont seeks a Marketing Manager to develop and execute comprehensive marketing and communication strategies for a luxury jewelry and accessories Maison across Japan. The successful candidate will oversee media planning, public relations, event management, product launches, and client engagement initiatives whilst managing A&P budgets and performance metrics. This multifaceted role requires strategic acumen, creative problem-solving, and precision in execution across all marketing channels.

Role & Responsibilities

• Develop and implement local media and public relations strategy aligned with headquarters guidelines, leveraging local agencies and maximizing brand awareness
• Manage relationships with local PR agencies to secure qualitative and quantitative media coverage, including press clippings and celebrity/influencer dressings
• Plan, manage and execute all local events, initiatives and activations, including developing briefs and mood boards as needed
• Define and implement the local marketing strategic plan aligned with headquarters orientations and market specificities
• Organize successful product launches across all segments with proper stock allocation and communicate launch schedules to departments and boutiques
• Conduct competitor research and marketing analysis to inform strategic decisions and forecast sales
• Develop clienteling programs and client knowledge capabilities in collaboration with the Retail team to enhance customer retention and acquisition
• Prepare presentation materials for local department stores and design managers including product imagery and pricing information
• Assist headquarters Communication team in creating contents and assets for internal communication channels including newsletters and intranet
• Manage local A&P budget and performance metrics to optimize resource allocation and make data-driven decisions

Qualifications

• Solid marketing and communication experience in luxury or premium sectors
• Fluent in Japanese (native) and proficient in English at business level
• Knowledge of MS Office, particularly Excel and PowerPoint; SAP experience is a plus
• Familiarity with CRM tools and data-driven marketing platforms
• Demonstrated ability to manage complex timelines and execute with precision across multiple stakeholders

Skills

Experience

Solid marketing and communication experience, with demonstrated success developing and executing campaigns in the luxury sector or similar high-end environments. Proven ability to collaborate cross-functionally with retail teams, external agencies, and headquarters stakeholders.

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Additional qualification in luxury brand management or digital marketing is advantageous.

Culture

Vhernier fosters a culture that thrives on the rich diversity of arts, cultures, and human skills. The company is dedicated to encouraging untapped potential and values freedom, collegiality, and solidarity. Empathy, curiosity, courage, humility, and integrity are highly encouraged, reflecting a commitment to nurturing a supportive and dynamic workplace.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.