Richemont Marketing Manager, Jewellery
- Seniority
- Manager
- Posted
- Mar 30, 2026
About Richemont
Richemont is a leading global luxury goods group and the parent company of a portfolio of prestigious maisons across jewellery, watchmaking, leather goods and accessories. The organisation is known for preserving artisanal heritage while investing in brand-building, client experience and selective global expansion. As an employer, Richemont offers a matrix environment where maison-level creativity operates alongside group-level commercial and strategic support.
Richemont — Marketing Manager, Jewellery in Hong Kong. Lead brand, digital and campaign activity for luxury jewellery collections.
Role & Responsibilities
- Define and execute integrated marketing strategies for the jewellery portfolio in the Hong Kong market, aligning with regional and global brand direction.
- Plan, manage and deliver product launches, seasonal campaigns and flagship events in collaboration with creative, PR and retail teams.
- Oversee digital and CRM activation including content planning, social media, e‑commerce support and performance marketing initiatives.
- Manage relationships with external agencies and internal stakeholders; prepare briefs, monitor deliverables and control marketing budgets.
- Develop consumer insights and competitor analysis to inform assortment, pricing, and trade marketing decisions; set and report on KPIs.
Qualifications
- Degree in Marketing, Business, Communications or equivalent; postgraduate qualification preferred.
- Proven experience managing marketing campaigns within luxury jewellery, fine jewellery, or high‑end accessories.
- Strong commercial acumen with experience owning marketing budgets and reporting on ROI and KPIs.
- Excellent stakeholder management skills across creative, retail, wholesale and PR functions.
- High aesthetic sensibility and understanding of luxury positioning, craftsmanship and client experience.
Skills
Experience
Typically 5+ years of progressive marketing experience, with at least 2–3 years in a managerial or senior specialist role within luxury jewellery or adjacent luxury categories, including campaign planning, digital activation and retailer-facing initiatives.
Education
Bachelor’s degree in Marketing, Business, Communications or a related discipline; a master’s degree or specialised luxury brand training is advantageous.
Workplace
This position is based in Hong Kong, Hong Kong, China.
Culture
Richemont cultivates a maison-centric culture that values craftsmanship, brand heritage and discreet luxury. Teams operate collaboratively across creative and commercial functions, with an emphasis on excellence in client experience and sustainable, long-term brand equity.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Jewellery Marketing Manager», «Brand Marketing Manager — Jewellery», «Marketing Lead, Fine Jewellery», «Product Marketing Manager — Jewellery», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.