- Employment
- Contract
- Seniority
- Intern
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Sep 14, 2026
About IWC
IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.
IWC, a prestigious Richemont maison renowned for Swiss watchmaking excellence, seeks a Marketing Intern to support CRM activations, clienteling campaigns, and event coordination across Southeast Asia for a six-month contract. The role encompasses customer engagement initiatives, gifting campaigns for key calendar moments, boutique support, and event execution for IWC's most valued clientele and key opinion leaders.
Role & Responsibilities
- Support the conceptualization and coordination of marketing events and boutique activations across Southeast Asia, including seasonal campaigns for Chinese New Year, Mid-Autumn Festival, and holiday seasons
- Assist in designing and executing CRM activations and clienteling campaigns that drive sales performance in Singapore, Malaysia, Thailand, and Australia
- Source, organize, and coordinate the distribution of customer gifts for key calendar moments, ensuring timely and seamless delivery to boutique teams
- Communicate gifting materials, campaign instructions, and promotional content to boutique teams in an organized and engaging manner
- Provide onsite event support including setup coordination, attendee registration, food and beverage logistics, and post-event information consolidation
- Consolidate post-event data including attendance records, return on investment analysis, and photographic documentation
Qualifications
- Bachelor's degree in Business, Hospitality Management, Marketing, or a related discipline
- Proven ability to work independently with strong organizational skills and attention to detail
- Quick decision-maker with responsive communication and proactive approach to task management
- Familiarity with CRM platforms, particularly Salesforce, is advantageous but not essential
- Demonstrated interest in luxury goods, Swiss watchmaking, or the fine timepiece sector
Skills
Experience
Recent graduate or final-year student with an interest in luxury retail, hospitality management, or marketing. Any previous experience in event coordination, boutique operations, or customer relationship management is advantageous.
Education
Bachelor's degree in Business, Hospitality Management, Marketing, or equivalent field.
Workplace
The role is situated in Singapore, Central, Singapore.
Explore jobs in Singapore.
Culture
IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like IWC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Support Specialist», «Campaign Coordinator», «CRM Support Associate», «Events Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.