Richemont Marketing & PR Director

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Location
MunichBavariaGermany
Employment
Full-Time
Seniority
Director
Department
Corporate Affairs, Sustainability & CSR
Industry
Selective Retailing & Department Stores
Posted
Aug 13, 2026

About Richemont

Richemont is one of the world’s foremost luxury groups, stewarding a distinguished portfolio of maisons across jewellery, watchmaking, fashion and accessories, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre and Montblanc. As an employer, it combines the heritage of artisanal excellence with a forward-looking culture shaped by innovation, client-centricity and responsible business. Its global teams operate in an environment that values craftsmanship, entrepreneurship and collaboration, offering opportunities to grow within iconic maisons and group functions alike. Richemont attracts professionals who aspire to contribute to enduring luxury, preserving rare savoir-faire while helping define the future of high craftsmanship.

Richemont seeks a Marketing & PR Director in Munich to lead brand communications strategy and oversee luxury market positioning.

Role & Responsibilities

  • Develop and execute integrated marketing and public relations strategies aligned with brand positioning and corporate objectives
  • Oversee the creation and distribution of brand communications across all channels, including traditional media, digital platforms, and internal communications
  • Lead and mentor a communications team, providing strategic direction and ensuring consistent brand messaging
  • Manage relationships with key media outlets, influencers, and external stakeholders to enhance brand visibility and reputation
  • Monitor market trends and competitive landscape to identify opportunities for brand differentiation and market positioning
  • Coordinate the planning and execution of major brand events, product launches, and corporate communications initiatives
  • Develop and manage marketing budgets and track key performance indicators to ensure ROI on marketing investments

Qualifications

  • Extensive experience in marketing, communications, or public relations at a senior level within the luxury goods sector
  • Proven track record of developing and implementing successful brand strategies
  • Strong understanding of luxury consumer behavior and high-end market dynamics
  • Excellent written and verbal communication skills in German and English
  • Demonstrated expertise in managing cross-functional teams and external agencies

Skills

Strategic brand management Marketing campaign development Public relations and media relations Digital marketing and social media strategy Event management and execution Budget management and financial analysis Team leadership and people management Crisis communication

Experience

7 years of progressive experience in marketing, communications, or PR roles within the luxury sector, with at least 3 years in a senior leadership position managing teams and brand strategy.

Education

Bachelor's degree in Marketing, Communications, Business Administration, Journalism, or a related field; MBA or postgraduate qualification in marketing or communications preferred.

Workplace

The role is situated in Munich, Bavaria, Germany.

Culture

Richemont fosters a refined, international workplace where its Maisons preserve exceptional craftsmanship while benefiting from the strength and perspective of a global luxury group. As an employer, it values long-term stewardship, collaboration, innovation, and the development of talent within an environment shaped by heritage, creativity, and high standards.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Director of Communications and Marketing», «Head of Brand Communications», «Communications Director», «Brand and PR Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.