Richemont Head of Marketing, Specialties & High‑End Offer
- Location
- Seniority
- Director
- Posted
- Apr 1, 2026
About Richemont
Richemont is a Geneva‑based luxury goods holding company that develops and manages a portfolio of maisons spanning jewellery, watches, leather goods and writing instruments. As a global luxury group, Richemont combines heritage craftsmanship with contemporary retail and digital strategies to steward high‑end maisons such as Cartier, Van Cleef & Arpels, Montblanc and others.
Richemont — Head of Marketing, Specialties & High‑End Offer in Plan‑les‑Ouates, Switzerland. Lead strategic marketing for luxury specialty and prestige product ranges.
Role & Responsibilities
- Define and deploy the marketing strategy for specialty and high‑end product ranges, aligning brand positioning with commercial objectives and maison heritage.
- Lead cross‑functional programmes across product, retail, communications, digital and CRM to deliver cohesive go‑to‑market plans and category growth.
- Own launch planning for flagship products and limited editions, including storytelling, pricing support, channel activation and KPI definition.
- Manage external agency relationships and internal stakeholders, ensuring creative excellence, on‑time delivery and budgetary discipline.
- Monitor market intelligence and client insights to shape assortment, personalization and clienteling initiatives for ultra‑premium segments.
- Set and oversee marketing budgets, performance metrics and ROI analysis, reporting to senior management and adjusting strategy as required.
Qualifications
- Proven senior leadership experience in luxury marketing or high‑value consumer categories, with responsibility for premium product offers.
- Demonstrable track record of successfully planning and executing launches for high‑end or limited‑edition products.
- Strong commercial acumen with experience managing budgets, forecasting and measuring campaign ROI.
- Excellent stakeholder management and cross‑departmental collaboration skills at regional and global levels.
- Fluent strategic thinking with the ability to translate brand heritage into contemporary client experiences.
Skills
Experience
Extensive experience leading marketing for premium or luxury product ranges, with progressive responsibility in strategy, launches and cross‑channel activation; typically 8–15 years at senior or leadership level within luxury goods, watches/jewellery, leather goods or comparable high‑value categories.
Education
Advanced degree or equivalent professional experience in marketing, business administration, communications or a related field.
Workplace
This position is based in Plan‑les‑Ouates, Geneva, Switzerland, within easy reach of Geneva.
Culture
Richemont blends a reverence for artisanal craftsmanship with an international, performance‑driven ethos. The workplace values meticulous attention to detail, cross‑maison collaboration and long‑term stewardship of heritage brands while fostering innovative approaches to client engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Specialty Marketing», «Director of High‑End Marketing», «Marketing Director — Specialised Offerings», «Head of Luxury Product Marketing», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.