Richemont Head of Marketing, Specialties & High‑End Offer
Richemont — Head of Marketing, Specialties & High‑End Offer in Plan‑les‑Ouates, Switzerland. Lead strategic marketing for luxury specialty and prestige product ranges.
Overview
Richemont is a Geneva‑based luxury goods holding company that develops and manages a portfolio of maisons spanning jewellery, watches, leather goods and writing instruments. As a global luxury group, Richemont combines heritage craftsmanship with contemporary retail and digital strategies to steward high‑end maisons such as Cartier, Van Cleef & Arpels, Montblanc and others.
Role & Responsibilities
- Define and deploy the marketing strategy for specialty and high‑end product ranges, aligning brand positioning with commercial objectives and maison heritage.
- Lead cross‑functional programmes across product, retail, communications, digital and CRM to deliver cohesive go‑to‑market plans and category growth.
- Own launch planning for flagship products and limited editions, including storytelling, pricing support, channel activation and KPI definition.
- Manage external agency relationships and internal stakeholders, ensuring creative excellence, on‑time delivery and budgetary discipline.
- Monitor market intelligence and client insights to shape assortment, personalization and clienteling initiatives for ultra‑premium segments.
- Set and oversee marketing budgets, performance metrics and ROI analysis, reporting to senior management and adjusting strategy as required.
Qualifications
- Proven senior leadership experience in luxury marketing or high‑value consumer categories, with responsibility for premium product offers.
- Demonstrable track record of successfully planning and executing launches for high‑end or limited‑edition products.
- Strong commercial acumen with experience managing budgets, forecasting and measuring campaign ROI.
- Excellent stakeholder management and cross‑departmental collaboration skills at regional and global levels.
- Fluent strategic thinking with the ability to translate brand heritage into contemporary client experiences.
Skills
Experience
Extensive experience leading marketing for premium or luxury product ranges, with progressive responsibility in strategy, launches and cross‑channel activation; typically 8–15 years at senior or leadership level within luxury goods, watches/jewellery, leather goods or comparable high‑value categories.
Education
Advanced degree or equivalent professional experience in marketing, business administration, communications or a related field.
Workplace
This position is based in Plan‑les‑Ouates, Geneva, Switzerland, within easy reach of Geneva. The broader Geneva area accounts for 451 active listings on Cerulean, 11 of which are new. In Switzerland as a whole, Cerulean currently features 730 open positions, with 34 posted this week.
Culture
Richemont blends a reverence for artisanal craftsmanship with an international, performance‑driven ethos. The workplace values meticulous attention to detail, cross‑maison collaboration and long‑term stewardship of heritage brands while fostering innovative approaches to client engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.