Richemont Direct-to-Client Communication Senior Planner
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Mar 7, 2026
About Richemont
Richemont is a distinguished leader in the luxury goods sector, renowned for its prestigious portfolio of brands that include Cartier, Van Cleef & Arpels, and Montblanc. As part of the Richemont family, employees are immersed in a culture that values craftsmanship, innovation, and a commitment to excellence.
Richemont Direct-to-Client Communication Senior Planner in Tokyo: lead CRM strategy, Salesforce & LINE platform expertise required.
Role & Responsibilities
- Plan and execute direct-to-client communication activations aligned with the annual activation calendar and global strategic initiatives
- Analyze client database insights and leverage Salesforce and LINE platform functionalities to maximize ROI of communication campaigns
- Collaborate with relevant departments to ensure alignment with Maison strategy and coordinate cross-functional initiatives
- Support the manager in aligning team objectives with organizational priorities and resolving day-to-day operational challenges
- Mentor junior staff and specialists, providing tactical guidance on task execution and team coordination
- Manage team workloads and coordinate schedules while implementing recruitment and training processes under management guidance
- Make tactical decisions regarding task assignments, resource allocation, and immediate operational needs
- Facilitate team collaboration, boost morale, and strengthen organizational culture through engagement initiatives
- Monitor process adherence, report on established procedures, and serve as the primary escalation point for team members facing challenges
- Provide input to superiors on operational improvements, potential risks, and process optimization opportunities
Qualifications
- Minimum 3 years of professional experience in DTC, CRM, Clienteling, or Communication roles
- Demonstrated expertise in CRM management and 1-to-many activation campaigns with data analysis background
- Proven experience with the LINE platform and customer communication strategies
- Proficiency with Salesforce platform (certification preferred)
- Strong proficiency in Microsoft 360 and data analytics tools (BI, Looker)
- Experience in the luxury and/or retail industry highly desirable
- University education in CRM, data science, business administration, or related field preferred
- Native-level Japanese and business-level English proficiency required
Skills
Experience
Minimum 3 years of professional experience in direct-to-client communication, CRM, clienteling, or customer engagement roles. Background in CRM management, 1-to-many activation campaigns, and data-driven decision-making is essential. Experience with the LINE platform and luxury or retail sector operations is highly valued.
Education
University degree in CRM, data science, business administration, or related field preferred. Salesforce certification is a desirable credential.
Workplace
This position is based in Tokyo, Tokyo, Japan.
Culture
Richemont fosters a culture of creativity and innovation, encouraging employees to push the boundaries of luxury and craftsmanship. The company values diversity and collaboration, providing a dynamic environment where talent can thrive.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Communications Manager», «Client Activation Senior Specialist», «DTC Strategy Coordinator», «Clienteling Communications Lead», «Customer Engagement Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.