IWC Digital Marketing & Media Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Aug 18, 2026
About IWC
IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.
IWC Schaffhausen seeks a Digital Marketing & Media Intern to support global campaigns and media planning, October 2026, 6 months.
Role & Responsibilities
- Support the implementation of digital media campaigns across display, social, and paid search channels at the international level
- Analyze campaign performance and provide regular updates to internal stakeholders at headquarters and local markets
- Create comprehensive campaign reports and translate performance data into actionable insights
- Support the development of advertising assets for multiple media channels, including billboards, magazines, and display ads
- Coordinate the approval process for advertising layouts in collaboration with internal teams and external creative agencies
- Manage monthly global media plan analysis and prepare reports for senior management
- Research and analyze competitive landscape and industry trends within the watch and luxury goods sectors
- Support strategic planning initiatives, including PowerPoint presentation development
Qualifications
- Bachelor's or Master's degree in Media Management, Communication, Marketing, Business, or similar field
- Prior work experience or internships in digital marketing are advantageous
- Demonstrated understanding of the digital marketing ecosystem
- Basic knowledge of Google and Facebook marketing platforms
- Proficiency with web analytics tools, particularly Google Analytics
- Fluent in English; working proficiency in German is preferred
- Enthusiasm for the watch and/or luxury goods industry
Skills
Experience
Prior work experience or internships in the field of digital marketing are advantageous but not mandatory for this entry-level internship position.
Education
Bachelor's or Master's degree in Media Management, Communication, Marketing, Business, or similar fields.
Workplace
This position is based in Schaffhausen, Schaffhausen, Switzerland, within easy reach of Zurich.
Benefits
Daily food and beverage allowance of CHF 7 (redeemable in the in-house restaurant and selected restaurants in Schaffhausen); health insurance contribution of CHF 2,340 for full-time contracts; 25 days annual vacation (30 days from age 50), plus 5 additional bridge compensation days; special conditions on selected IWC products; health and wellness initiatives including financial support for external childcare; access to IWC Sport Club; attractive workplace with social activities.
Culture
IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like IWC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Communications Intern», «Media & Campaign Support Intern», «Digital Communications Intern», «Marketing & Advertising Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.