Alfred Dunhill CRM Manager

About Alfred Dunhill

Dunhill is a distinguished British luxury menswear and accessories house known for refined tailoring, leather goods and contemporary gentleman’s lifestyle products. As part of a major luxury group, the brand combines artisanal craftsmanship and modern luxury retailing with global wholesale and digital channels. The employer offers an international, design-led environment that balances heritage and innovation across product, retail and marketing teams.

Role & Responsibilities

• Lead strategic clienteling initiatives by designing extraction criteria based on purchase history and behavioral data for store events and new product launches, creating high-precision target lists that drive retail success
• Reconstruct and optimize end-to-end CRM processes from data collection through utilization, establishing efficient operational workflows that elevate overall CRM quality and capability
• Direct the planning and production of brand-aligned customer communications including Direct Mail, Digital campaigns, and Events that embody the brand identity and cultivate desirability
• Educate and engage retail staff and cross-functional stakeholders on the strategic importance of CRM and data-driven relationship management, fostering an environment that facilitates field execution
• Design and deliver exclusive experiences for VIC (Very Important Client) segments, providing personalized hospitality in close collaboration with store teams to deepen client relationships

Qualifications

• 3+ years of hands-on experience in retail CRM, with demonstrated experience in luxury fashion or high-end luxury sectors
• Bachelor's degree in Marketing, CRM, Luxury Brand Business, or related field; or equivalent professional expertise
• Advanced logical thinking and data design capabilities; ability to translate business objectives into actionable data segmentation and targeting strategies
• Proven ownership mindset with experience building and refining processes from inception rather than managing established systems
• Deep theoretical knowledge of luxury branding and luxury consumer psychology, with the sensibility to execute tasteful, brand-coherent CRM initiatives
• Exceptional stakeholder management and interpersonal skills; ability to build trust with retail teams and cross-functional departments around evolving CRM practices

Skills

Experience

3+ years of hands-on experience in retail industry CRM, with preference for background in luxury fashion or high-end luxury sectors. The candidate should demonstrate a track record of designing and implementing CRM strategies that drive measurable client engagement and lifetime value, ideally within a luxury environment where understanding of nuanced consumer psychology and brand positioning is critical.

Education

Bachelor's degree in Marketing, Customer Relationship Management, Luxury Brand Business, or a related discipline. Equivalent professional expertise gained through progressive CRM roles in luxury retail environments may substitute for formal credentials.

Workplace

Culture

Dunhill cultivates a culture that marries traditional craftsmanship with contemporary retail and digital practices. Teams operate in an international, collaborative environment where attention to detail, brand guardianship and client-centricity are paramount.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.