IWC CRM Activation & Website Content Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Aug 17, 2026
About IWC
IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.
IWC Schaffhausen: 6-month CRM Activation & Website Content Intern role supporting global digital campaigns and e-commerce operations.
Role & Responsibilities
- Support campaign management of worldwide CRM activations (newsletter, data capture, SMS, WhatsApp), coordinating with stakeholders for assets, text, and translations
- Oversee proofing processes and ensure validation sign-offs; maintain wave planning and organizational systems
- Define strategic target audiences and support markets with personalization and segmentation strategies for marketing activations
- Provide analytical insights on campaign results using analytics tools and prepare performance reports
- Manage translation workflows and coordinate end-to-end localization processes with proactive stakeholder engagement
- Support website database management, including preparation of Product Detail Pages (PDPs) for data integrity and consistency
- Analyze website performance to identify optimization opportunities and contribute to enhanced user experience
- Assist local market teams with troubleshooting inquiries regarding website tools and platforms
- Monitor database management requests and follow-up actions
Qualifications
- Currently enrolled in or recently graduated from a Bachelor's or Master's degree in Marketing, Communications, Business, or related field
- Strong interest in digital content management, e-commerce, web operations, and localization processes
- Creative self-starter with attention to detail and aesthetic sensibility
- Proactive, self-motivated learner with eagerness to master new technologies and processes
- Excellent written and verbal communication skills in English
- Proficiency in Microsoft Office Suite
Skills
Experience
Familiarity or prior experience with Content Management Systems (CMS) and CRM tools, particularly Salesforce, is advantageous but not required. Practical experience in digital marketing, web operations, or related internship roles would be valued.
Education
Currently enrolled in or recently graduated from a Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
Workplace
The role is situated in Schaffhausen, Schaffhausen, Switzerland — conveniently close to Zurich.
Benefits
Daily food and beverage allowance of CHF 7 redeemable in the in-house restaurant and selected Schaffhausen venues; yearly health insurance contribution of CHF 2,340 for full-time contracts; 25 days annual vacation (30 days from age 50) plus 5 bridge compensation days; special conditions on IWC products; health and wellness initiatives including childcare financial support; access to IWC Sport Club; attractive workplace adjacent to the River Rhine; internal social events.
Culture
IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like IWC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Content Intern», «CRM & E-Commerce Support Intern», «Brand Marketing Communications Intern», «Web Operations Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.