Alfred Dunhill Senior Copywriter, Brand & Editorial
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 7, 2026
About Alfred Dunhill
Alfred Dunhill, the British house founded in 1893, is synonymous with refined masculinity, craftsmanship, and a spirit of purposeful innovation. As an employer, the brand offers a distinctive environment where heritage leatherwork, tailoring, accessories, and contemporary retail excellence meet a global luxury clientele. Colleagues are invited to uphold exacting standards of service and product knowledge while contributing to a culture that values discretion, curiosity, and disciplined creativity. With roots in London and a presence across key international markets, Alfred Dunhill appeals to professionals who appreciate timeless design, meticulous detail, and the opportunity to shape the future of an enduring gentleman’s luxury maison.
Alfred Dunhill seeks Senior Copywriter in London to define brand voice across global marketing, campaigns, and communications. Luxury menswear experience required.
Role & Responsibilities
- Act as primary guardian of the dunhill tone of voice across all global marketing and communications, ensuring consistency, precision, and luxury appeal
- Develop and write engaging, persuasive, and on-brand copy for all global marketing campaigns, including seasonal launches, product drops, and brand initiatives across digital, campaigns, retail & clienteling, events & PR, and internal channels
- Craft compelling narratives for product storytelling across ready-to-wear, tailoring, leather goods, hard product, gifting, and client experience
- Translate complex product, merchandising, and creative briefs into refined, consumer-facing narratives that articulate the Maison's craftsmanship, innovation, and luxury positioning
- Develop and maintain comprehensive tone of voice guidance, messaging frameworks, and copy principles for recurring brand and product moments, ensuring editorial excellence
- Partner closely with Creative, Marketing, PR, Digital, Merchandising, and Regional teams to ensure all copy is accurate, consistent, channel-appropriate, and aligned with overarching brand and business objectives
- Meticulously proofread, edit, and refine all copy, including reviewing and providing feedback on content from agencies, freelancers, regional teams, and internal stakeholders
- Provide strategic guidance and support for the adaptation of global copy for regional nuances, working with local marketing teams to ensure cultural relevance while maintaining brand integrity
- Manage multiple deadlines across campaign, trading, and brand calendars, demonstrating strong organizational skills and prioritization while maintaining the highest editorial standards
- Integrate SEO best practices into content creation to enhance online visibility and search engine ranking
Qualifications
- Proven experience as a Copywriter with a significant portion dedicated to the luxury, premium menswear, or high-end lifestyle sector
- Demonstrable experience within a luxury Maison, premium menswear brand, editorial platform, creative agency, or global retail business
- Strong portfolio showcasing exceptional creative writing skills, a sophisticated understanding of luxury brand communication, and experience writing for a discerning male audience
- Familiarity with tailoring, leather goods, accessories, hard luxury, or craft-led product storytelling is highly advantageous
- Extensive experience supporting global campaigns, seasonal launches, and developing brand guidelines
- Proven experience working with regional teams and adapting copy for international markets
Skills
Experience
A significant background in luxury brand communications, premium menswear copywriting, or editorial work within a high-end lifestyle environment. Experience supporting global campaigns, seasonal product launches, and brand guideline development. Proven ability to work cross-functionally with creative, digital, merchandising, and regional teams across multiple markets.
Education
Not specified. A university degree in English, Communications, Marketing, or a related discipline is recommended but not explicitly required; a strong portfolio demonstrating creative excellence may substitute.
Workplace
This position is based in London, England, UK.
Culture
Alfred Dunhill fosters a refined, heritage-led workplace where craftsmanship, British elegance, and contemporary luxury shape the everyday environment. As an employer, the brand values discretion, expertise, and collaboration, offering teams the opportunity to contribute to a distinctive maison with a strong legacy in men’s style and design.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alfred Dunhill, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Copywriter», «Senior Content Strategist», «Editorial Writer», «Luxury Communications Writer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.