Officine Panerai Commercial Manager

About Officine Panerai

Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.

Role & Responsibilities

• Drive sales growth by executing targeted retail action plans and monitoring KPIs against performance benchmarks, implementing corrective actions to elevate results
• Coach and support external boutique managers and retail partners through tailored action plans designed to maximize sell-out performance at each point of sale
• Oversee the implementation of the Mystery Shopping Program, analyzing results and coaching teams to achieve service excellence and consistent client experiences across all touchpoints
• Launch and execute 360° sales initiatives focused on client engagement strategies, visual merchandising, and in-store activations to boost sell-out and brand visibility
• Analyse market trends, competitor activity, and sell-out data to inform agile commercial strategies and maintain competitive market position
• Lead end-to-end commercial operations including accurate sales forecasting, product assortment planning, and retailization strategy across all retail partner categories
• Manage stock optimization and inventory health by monitoring aged stock, model stock accuracy, and automated replenishment across all channels
• Champion the PamGuard registration process to ensure 100% compliance across all points of sale and support retail partners with best practices
• Conduct regular business reviews with retail partners, using performance data to propose actionable steps ensuring KPIs and sales objectives are achieved
• Provide weekly sales performance updates and structured monthly reports on sales, inventory status, and retailization progress to support strategic decision-making
• Collaborate cross-functionally with marketing, training, and retail operations teams to align commercial goals and ensure brand consistency
• Partner with the SEA Marketing team to enhance brand visibility, support local activations, and ensure commercial alignment of initiatives

Qualifications

• Bachelor's degree or equivalent in Business, Marketing, or a related field
• Minimum 5–10 years of relevant experience in sales, commercial, or account management roles
• Exposure to the luxury or watch industry is highly preferred
• Strong analytical thinking with solid planning and organizational skills for managing complex commercial operations
• Demonstrated ability to understand and align with strategic directives from senior management
• Proven track record of initiating and executing impactful action plans to drive business performance
• Strong stakeholder management skills with the ability to influence and collaborate effectively across internal and external partners
• Technical proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Agile and resilient; thrives under pressure and meets aggressive targets and tight deadlines
• Excellent project management capabilities with the ability to handle multiple priorities efficiently

Skills

Experience

Minimum 5–10 years of professional experience in sales, commercial operations, or account management roles, preferably within the luxury goods or watch industry. Demonstrated success in driving sales performance, managing complex retail partnerships, and executing commercial initiatives in a multichannel environment.

Education

Bachelor's degree or equivalent in Business, Marketing, or a related field.

Workplace

Culture

Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.