Alaïa Client Engagement Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Contract
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 8, 2026
About Alaïa
Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.
Alaïa seeks a Client Engagement Manager in Paris to lead global Clienteling strategy, client retention, and omnichannel customer experience initiatives.
Role & Responsibilities
- Develop and implement the Maison's global Clienteling vision in line with business growth objectives
- Establish Client Engagement standards and best practices across all markets
- Build and execute 3-year roadmap focused on client retention, loyalty, and customer lifetime value
- Leverage client data to identify growth opportunities and monitor key client metrics
- Partner with Data and Analytics teams to enhance client data quality, governance, and utilization
- Define new client segmentation framework and associated engagement plans in collaboration with the Communication team
- Develop personalized engagement journeys throughout the client lifecycle
- Oversee outreach strategies, client activation programs, and personalized communication initiatives tailored to client segments
- Lead newsletter strategy in collaboration with key stakeholders
- Drive adoption of Clienteling practices and foster a strong client-centric culture across retail teams worldwide
- Define Clienteling standards, methodologies, and operational guidelines
- Partner with Retail Excellence and Learning teams to develop training programs and capability-building initiatives
- Support regional teams in achieving Clienteling objectives and performance targets
- Act as business owner for Clienteling and CRM platforms
- Identify and lead technological enhancements that improve both client experience and team productivity
- Collaborate with Richemont teams and IT on omnichannel transformation projects
- Lead the design and global rollout of the Maison's NPS and NSS program
- Define Clienteling targets and performance dashboards
- Track regional performance and identify opportunities for continuous improvement
- Measure ROI and business impact of Clienteling initiatives
- Present performance insights, recommendations, and strategic updates to the commercial team and CODIR
- Manage the Clienteling team including 1 permanent staff member, 1 apprentice, 1 intern, and external partners
- Own the Clienteling team's operating budget
Qualifications
- Strategic leadership experience in clienteling, CRM, or client engagement within luxury fashion or premium retail
- Proven expertise in developing and implementing global customer retention and loyalty strategies
- Strong understanding of omnichannel retail dynamics and digital transformation
- Demonstrated ability to manage and develop high-performing teams
- Experience with CRM platforms and data analytics tools
- Excellent stakeholder management and cross-functional collaboration skills
- Strong commercial acumen and understanding of business metrics and KPIs
Skills
Experience
Minimum 8–10 years of progressive experience in luxury retail, clienteling, customer relationship management, or related strategic marketing roles. Proven track record of defining and implementing global customer engagement strategies that drive measurable business impact. Experience managing cross-functional teams and collaborating with retail, marketing, e-commerce, and technology departments in a luxury goods environment is essential.
Education
University degree in Business Administration, Marketing, Management, or related field.
Workplace
This position is based in Paris, Île-de-France, France.
Culture
Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Clienteling Manager», «Client Lifecycle Manager», «Client Relations Director», «Customer Engagement Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.