Richemont Client Activation Manager

About Richemont

Richemont is one of the world’s foremost luxury groups, stewarding a distinguished portfolio of maisons across jewellery, watchmaking, fashion and accessories, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre and Montblanc. As an employer, it combines the heritage of artisanal excellence with a forward-looking culture shaped by innovation, client-centricity and responsible business. Its global teams operate in an environment that values craftsmanship, entrepreneurship and collaboration, offering opportunities to grow within iconic maisons and group functions alike. Richemont attracts professionals who aspire to contribute to enduring luxury, preserving rare savoir-faire while helping define the future of high craftsmanship.

Role & Responsibilities

• Lead the development and implementation of local client activation strategies aligned with global brand guidelines and regional business objectives for Hong Kong and Macau
• Define and execute 1:1 client journeys across all client tiers, from standard access to EIP/VIP experiences tailored for the local market
• Identify key local client segments—both existing and prospective—and develop activation plans meeting their specific needs within Maison guidelines
• In partnership with local commercial teams and boutique management, support boutique client action planning and execute targeted outreach programs for identified segments
• Design and lead localized digital outreach campaigns via SMS, instant messaging, email, and other channels to drive boutique traffic and event attendance
• Develop 1-to-1 and 1-to-many client communication strategies utilizing CRM platforms, social media, digital engagement, and mall partnerships
• Collaborate with the local sales team to identify key clients and prospects for activation, fostering relationships through personalized outreach and follow-up
• Coordinate guest lists, invitations, and RSVPs for client events
• Utilize CRM tools to track client engagement, analyze campaign performance, and provide insights for future strategy refinement
• Act as local champion for the Maison's clienteling culture, training and coaching Client Advisors on daily outreach habits, luxury service standards, and personalized storytelling
• Drive adoption and daily utilization of MyClient CRM platform, partnering with boutique leadership to increase client data capture and accuracy
• Monitor local database KPIs including acquisition rates and data completeness, triggering local interventions to address client churn
• Provide structured feedback to regional teams on client behaviors, local trends, and market preferences
• Support management of the local client activation budget, ensuring resource efficiency, cost-effective execution, and ROI adherence
• Partner with Marketing, Retail Operations, Merchandising, and Communications teams to ensure integrated, cohesive client strategies
• Collaborate with PR and Events teams to leverage brand initiatives for client engagement opportunities
• Share best practices and learnings with regional and local market teams

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum 5+ years of client relationship management, luxury marketing, or client activation experience, preferably in the luxury goods sector
• Fluency in English and Cantonese (mandatory)
• Proficiency in Mandarin Chinese (highly advantageous)
• Proven track record of developing and executing successful client engagement strategies that drive loyalty and measurable business results
• Demonstrated experience in new client acquisition, onboarding, and retention programs
• Deep understanding of luxury consumer mindset and market dynamics
• Proficiency with CRM systems and data-driven marketing, particularly 1-to-1 and 1-to-many communication management
• Excellent project management capabilities with proven ability to juggle multiple simultaneous initiatives

Skills

Experience

Minimum 5+ years in client relationship management, luxury marketing, or client activation, ideally within the luxury goods sector. Demonstrated expertise in developing and executing client engagement strategies that drive loyalty and business results, with specific experience in new client acquisition and onboarding programs.

Education

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Workplace

Culture

Richemont fosters a refined, international workplace where its Maisons preserve exceptional craftsmanship while benefiting from the strength and perspective of a global luxury group. As an employer, it values long-term stewardship, collaboration, innovation, and the development of talent within an environment shaped by heritage, creativity, and high standards.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.