Richemont Brand Strategy & Planning Manager
Richemont is hiring a Brand Strategy & Planning Manager in New York — lead brand planning, consumer insights and cross‑channel activation.
Overview
Richemont is a Geneva-based luxury goods holding company composed of multiple maisons active across jewelry, watches, accessories and fashion. The group is recognised for safeguarding artisanal savoir‑faire, long-term brand stewardship and a portfolio of heritage maisons that combine craftsmanship with curated global distribution. As an employer, Richemont emphasises cross‑brand collaboration, commercial rigour and a commitment to sustainable luxury.
Role & Responsibilities
- Define and translate long‑term brand positioning into actionable annual brand and activation plans aligned with global and regional business objectives.
- Develop consumer and market insights to inform product, pricing and go‑to‑market decisions; own target consumer segmentation and value propositions.
- Lead budget allocation, demand planning and KPI setting for brand initiatives; monitor performance and adjust plans through rigorous analysis.
- Partner closely with product, creative, retail, e‑commerce, clienteling and regional commercial teams to ensure cohesive execution across channels.
- Manage relationships with external agencies and research partners; oversee briefs, performance reviews and quality control of deliverables.
- Prepare and present succinct strategic recommendations and business cases to senior leadership and cross‑functional stakeholders.
- Drive cross‑functional projects (campaign launches, market entries, pricing changes) and act as the brand planning point of contact for regional teams.
Qualifications
- Bachelor’s degree in Marketing, Business, Strategy or related discipline; MBA or advanced degree preferred.
- Proven track record (typically 5+ years) in brand strategy, strategic planning or marketing within luxury, premium or high‑end consumer sectors.
- Demonstrated ability to translate consumer insight into commercial plans and measurable KPIs.
- Strong commercial acumen with experience managing budgets and performance metrics.
Skills
Experience
Minimum of 5 years of progressive experience in brand strategy, planning or marketing roles, preferably within luxury goods, watches, high jewelry or premium consumer categories. Experience working with regional and global stakeholders and managing agency partners required.
Education
Bachelor’s degree required; MBA or equivalent advanced degree preferred.
Workplace
The role is situated in New York, New York, USA. There are currently 1.623 open positions in New York on Cerulean, with 13 added recently. Within New York, Cerulean currently features 1.748 open roles, including 21 recent additions. Across USA, Cerulean lists 3.512 open roles — 137 of them newly added.
Culture
Richemont’s culture blends respect for artisanal heritage with strategic commercial discipline. Teams operate in a collegial, maison‑driven environment that values craftsmanship, long‑term brand building and cross‑functional collaboration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Richemont, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Planning Manager», «Strategic Brand Manager», «Brand Strategy Lead», «Marketing Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.