Alfred Dunhill Boutique Director

About Alfred Dunhill

Alfred Dunhill, the British house founded in 1893, is synonymous with refined masculinity, craftsmanship, and a spirit of purposeful innovation. As an employer, the brand offers a distinctive environment where heritage leatherwork, tailoring, accessories, and contemporary retail excellence meet a global luxury clientele. Colleagues are invited to uphold exacting standards of service and product knowledge while contributing to a culture that values discretion, curiosity, and disciplined creativity. With roots in London and a presence across key international markets, Alfred Dunhill appeals to professionals who appreciate timeless design, meticulous detail, and the opportunity to shape the future of an enduring gentleman’s luxury maison.

Role & Responsibilities

• Develop and execute comprehensive business strategies to achieve and exceed sales targets, KPIs, and profitability goals for the flagship boutique
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities and adapt commercial strategies
• Oversee inventory management, visual merchandising, and store presentation to maximize sales potential and uphold the Maison's aesthetic standards
• Drive client acquisition, retention, and loyalty through innovative clientelling strategies and unwavering commitment to service excellence
• Recruit, onboard, train, and develop a world-class retail team, fostering a culture of excellence, collaboration, and continuous improvement
• Directly manage Assistant Boutique Managers and their defined accountability for sales floor performance, advanced clientelling, and VIP client appointments
• Conduct regular performance reviews, provide constructive feedback, and implement development plans to nurture talent and support career progression
• Champion a client-centric approach, ensuring every interaction reflects the Maison's commitment to personalized service and unparalleled luxury
• Oversee implementation of best-in-class clientelling practices, fostering strong, lasting relationships with high-value clients and VIPs
• Actively engage with clients on the sales floor, leading by example in delivering exceptional service and expertly resolving complex client situations
• Monitor customer feedback and implement proactive strategies for continuous improvement in service delivery and client satisfaction
• Ensure efficient and compliant operation of the flagship boutique, adhering to all company and Group policies, procedures, and local regulations
• Oversee all operational aspects, including sales transactions, cash handling, security protocols, maintenance, and health and safety standards
• Manage store budgets, payroll, and expenses effectively to ensure financial efficiency
• Serve as a prominent ambassador for the Maison in the USA, representing the brand at key events, industry functions, and within the local luxury community
• Cultivate strong relationships with local media, luxury partners, and key influencers to enhance brand visibility and reputation
• Provide valuable market insights and feedback to the Head of Commercial for USA and global teams to inform strategic decisions

Qualifications

• Proven progressive retail management experience with demonstrated leadership within luxury retail, preferably menswear or lifestyle
• Proven track record of successfully managing a high-volume, flagship, or high-profile boutique
• Demonstrated ability to drive commercial success, achieve sales targets, and manage P&L effectively
• Exceptional communication, leadership, and team-building skills with extensive experience recruiting, developing, and motivating diverse teams
• Deep understanding of luxury clientelling, customer service best practices, and VIP relationship management
• Strong operational acumen, including inventory management, visual merchandising, and proficiency with retail systems
• Bachelor's degree in Business Administration, Marketing, Retail Management, or a related field (preferred)

Skills

Experience

Proven progressive retail management experience with demonstrated leadership within luxury retail, preferably menswear or lifestyle. Proven track record of successfully managing a high-volume, flagship, or high-profile boutique. Demonstrated ability to drive commercial success, achieve sales targets, and manage P&L effectively.

Education

Bachelor's degree in Business Administration, Marketing, Retail Management, or a related field is preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 150,000 to USD 180,000 per annum.

Benefits

Medical, dental, and vision programs; health savings and flexible spending accounts; life insurance; disability benefits; 401(k) with employer match; paid time off; wellness reimbursement benefit; access to employee assistance program; volunteer days off.

Culture

Alfred Dunhill fosters a refined, heritage-led workplace where craftsmanship, British elegance, and contemporary luxury shape the everyday environment. As an employer, the brand values discretion, expertise, and collaboration, offering teams the opportunity to contribute to a distinctive maison with a strong legacy in men’s style and design.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.