Alaïa Store Director
- Address
- 139 New Bond Street, London View map
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 4, 2026
About Alaïa
Alaïa is a Parisian couture house defined by sculptural elegance, exacting craftsmanship, and an enduring devotion to the female form. Founded by Azzedine Alaïa, the Maison continues to unite architectural design, exceptional materials, and atelier savoir-faire within a culture that values precision, intimacy, and creative integrity. As an employer, Alaïa offers the rare opportunity to contribute to a house where heritage is not preserved as nostalgia, but advanced through innovation, discipline, and collaboration. Its teams are encouraged to cultivate excellence across design, craftsmanship, retail, communications, and operations, while upholding the discreet, uncompromising spirit that has made Alaïa a singular name in luxury fashion.
Alaïa seeks an experienced Store Director to lead the New Bond Street boutique, embodying the Maison's heritage and values whilst driving exceptional client experiences and sales performance. The successful candidate will oversee all boutique operations, team development, and strategic business initiatives, balancing quantitative targets with the delivery of elevated luxury service.
Role & Responsibilities
- Drive boutique sales to meet or exceed monthly and annual targets whilst identifying and implementing growth opportunities
- Lead by example on the sales floor, managing client relationships personally and motivating the team on client development and retention
- Elevate the in-store experience through exceptional client service aligned with Alaïa's values, coaching the team on the selling ceremony and clienteling practices
- Champion clienteling activities and leverage related tools to achieve client retention, recruitment, and reactivation targets
- Recruit, train, and develop a high-performing team, establishing clear responsibilities and conducting regular performance reviews with actionable feedback
- Build and develop a strong network of corporate partners and business contributors to enhance visibility and sales
- Ensure compliance with Maison policies, procedures, and brand standards whilst supervising boutique operations including inventory, payroll, and back-office administration
- Monitor visual merchandising standards and maintain the boutique's physical environment to Alaïa's exacting specifications
- Stay informed about competitors' activities and luxury fashion market trends, providing actionable insights to support strategic planning
- Communicate and motivate the team around the Maison's strategy and vision, fostering a positive, business-oriented environment
Qualifications
- Strong experience in luxury retail with a proven track record in sales, client development, and team management
- Dynamic and inspiring leadership with the ability to build and motivate high-performing teams
- Strategic thinking with excellent analytical skills and capability to develop and execute long-term visions
- Expertise in delivering elevated client experiences and building long-lasting relationships
- Solid understanding of the luxury fashion market and client behaviour, particularly in international contexts
- Fluency in English; additional languages are advantageous
Skills
Experience
Extensive experience in luxury retail management with a strong track record in driving sales performance, developing client relationships, and leading high-performing retail teams. International luxury market exposure is strongly preferred.
Education
Not specified; secondary education or equivalent is assumed as standard for luxury retail leadership roles
Workplace
The successful candidate will be located in London, England, UK.
Culture
Alaïa fosters an intimate, craft-led culture where precision, creativity, and respect for the maison’s couture heritage guide daily work. As an employer, it offers a collaborative environment that values artisanal excellence, thoughtful innovation, and a deep sensitivity to form, material, and timeless elegance.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Alaïa, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Luxury Retail Director», «Sales Director», «Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.