A. Lange & Söhne Assistant Boutique Manager

About A. Lange & Söhne

A. Lange & Söhne is a German haute horlogerie manufacture renowned for precision engineering, artisanal finishing and restrained design. As part of a luxury-group portfolio, the brand operates a network of boutiques and partners with specialist retailers worldwide, maintaining a reputation for technical excellence and elevated client service.

Role & Responsibilities

• Meet personal sales budgets in accordance with brand retail strategy and group procedures, legal, fiscal, and customs regulations
• Maximize profit while controlling and minimizing costs, including discounts, general expenses, and third-party commissions
• Analyze missed confirmed sales with the Boutique Manager to refine future sales projections
• Organize private viewings with potential VIPs in the region
• Discuss business opportunities and action plans for potential prospects with the Boutique Manager
• Act as a reference in building action plans to achieve personal and boutique targets
• Achieve boutique KPIs defined by the Boutique Manager and/or regional brand manager
• Learn and support implementation of HQ commercial guidelines and the Retail Manual
• Support the preparation and delivery of monthly boutique meetings and follow-up actions
• Analyze each boutique visit with concerned sales members and build action plans for conversion and retention
• Act as manager-on-duty when the Boutique Manager is absent
• Identify and communicate training needs of boutique team members to the Boutique Manager
• Ensure monthly staff programs are planned and communicated
• Support the Boutique Manager in integrating and training new and existing team members
• Monitor staff appearance and behavior in line with company policy and boutique guidelines
• Provide coaching support to boutique members on collective objectives through team meetings, on-the-job training, and performance feedback
• Organize boutique team schedules and resolve conflicts to ensure work equality
• Ensure excellence in appearance and atmosphere of the boutique
• Ensure maximum client welcoming, handling, and servicing standards
• Demonstrate brand ambassadorial skills with partners and local dignitaries
• Maintain overall appearance and maintenance of the boutique in accordance with brand guidelines and concept
• Assist in timely implementation and control of new Visual Merchandising concepts
• Learn and practice compliance with Group and Brand retail procedures
• Actively ensure accuracy of monthly, quarterly, and yearly stocktaking and quality control
• Ensure all measures to avoid stock discrepancies
• Maintain all boutique timepieces as necessary, including strap changes, polishing, and servicing
• Conduct weekly follow-up with regional head office for stock replenishments and active order requests
• Control cash register and ensure compliance with financial procedures and regulations
• Ensure timely reporting of sales (daily and monthly) in accordance with boutique brand and sales manager
• Identify strengths and weaknesses in operations to define action plans for implementation
• Support and ensure the boutique team confidently delivers the Lange selling ceremony
• Maintain a positive atmosphere within the boutique
• Proactively participate in VIP events and orders
• Ensure accurate and genuine relationship building with customers
• Manage VIP, customer, and prospect database recruitment for boutique sales and marketing activities
• Handle client complaints with care and immediately report brand product-related issues to the Boutique Manager
• Follow up and coordinate individual repairs and after-sales matters with Sales Administrators

Qualifications

• Proven experience in luxury retail management or assistant management roles
• Strong understanding of luxury watch sector and A. Lange & Söhne brand heritage
• Demonstrated ability to achieve and exceed sales targets and KPIs
• Experience in team leadership and staff management
• Excellent customer service and VIP hospitality skills
• Understanding of luxury retail compliance, procedures, and regulations

Skills

Experience

Minimum 3-5 years of experience in luxury retail, boutique management, or equivalent sales leadership role, preferably within the watch or high-end accessories sector. Demonstrated track record of exceeding sales targets, building and managing high-performing retail teams, and delivering exceptional customer experiences in a luxury environment.

Education

Secondary school diploma or equivalent; additional education in retail management, business administration, or hospitality is advantageous.

Workplace

Culture

The brand values craftsmanship, technical excellence and understated elegance; employees are expected to embody those qualities in client interactions and presentation. The boutique environment emphasizes meticulous service, collaborative teamwork and continual product education drawn from the maison’s artisanal heritage.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.