- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $170,000–190,000/year
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 14, 2026
About rag & bone
Founded in New York in 2002, rag & bone blends British tailoring influences with the authenticity of American workwear and the energy of downtown style. Known for its denim, ready-to-wear and accessories, the brand balances modern design with an enduring focus on craftsmanship, quality and everyday wearability. As an employer, rag & bone brings together creative, commercial and operational expertise across disciplines including design, merchandising and retail. Its distinctive positioning offers professionals the opportunity to contribute to a contemporary fashion brand where attention to detail, cultural relevance and a considered approach to personal style shape both product and customer experience.
rag & bone seeks a Senior Director of Brand and Product Marketing to lead global Menswear positioning, annual marketing strategy, seasonal campaigns, and cross-channel go-to-market launches across ready-to-wear, accessories, and footwear. The role connects Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications; it is full-time, with an in-office schedule of four days per week. Target annual salary is $170,000–$190,000, based on candidates’ experience and expectations.
Role & Responsibilities
- Establish brand positioning and develop annual brand, category, and product marketing strategies for Menswear across ready-to-wear, accessories, and footwear.
- Serve as a thought partner to Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail channel leadership; translate design and merchandising intent into brand and product marketing strategies.
- Establish Menswear positioning across Black Label, White Label, and Miramar, and build action plans to bring it to market.
- Lead Menswear brand moments, including collaborations and experiential initiatives, and oversee campaign and brand-moment briefings.
- Develop consistent frameworks for product naming, feature-and-benefit storytelling, fit guides, and category positioning.
- Integrate with the seasonal design process to influence early product briefs and line development using market, trend, and consumer insights.
- Influence creative development, from campaign concepts to product detail page (PDP) naming conventions, to keep the product central.
- Architect global, cross-channel launch strategies for new collections, brand campaigns, hero products, capsules, collaborations, and category developments.
- Own the seasonal go-to-market calendar and align Marketing, Creative, eCommerce, Retail, Wholesale, and Communications teams to deliver integrated launches.
- Oversee development of seasonal campaign toolkits.
- Ensure product stories translate across campaigns, retail windows, email, paid and organic social, the website, press, influencer programs, in-store events, and wholesale accounts.
- Track Menswear trends, competitive launches, and category opportunities, and develop ideas to advance the brand.
- Partner with the customer team and agency to establish Menswear segmentation strategy.
- Use consumer insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
- Represent the voice of the consumer in collaboration with eCommerce, Retail, and Brand Marketing teams.
- Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 10+ years of progressive experience in brand or product marketing; Menswear experience is a plus.
- Proven success establishing global brand and product marketing campaigns.
- Exceptional communication and presentation skills.
- Ability to work collaboratively and cross-functionally.
- Fluent in English; additional language skills are a plus.
- Willingness to travel internationally up to 30% of the time.
- Takes initiative, is willing to roll up their sleeves, and readily gets involved.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required include close vision.
Skills
Experience
10+ years of progressive experience in brand or product marketing; Menswear experience is a plus.
Education
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Workplace
The role is situated in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 170,000 to USD 190,000 per annum.
Benefits
Paid time off; clothing allowance; employee discount; paid parental leave; Calm membership and other wellness benefits; medical, dental, vision, and ancillary benefits; 401(k).
Culture
rag & bone’s workplace culture reflects its New York roots and British tailoring influences, balancing a contemporary, independent spirit with a strong appreciation for craftsmanship. Its creative environment connects design with everyday practicality, placing authentic style, attention to detail and thoughtful execution at the heart of the brand’s work.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.