Rado PR Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Aug 25, 2026
About Rado
Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.
Rado seeks an experienced PR Manager in Miami to lead public relations strategy and media relations for the luxury watch brand.
Role & Responsibilities
- Develop and execute comprehensive public relations strategies aligned with brand positioning and corporate objectives
- Manage relationships with journalists, media outlets, and key opinion leaders to secure favorable coverage
- Coordinate press releases, media kits, and promotional materials for product launches and corporate announcements
- Monitor media coverage and conduct competitive intelligence analysis to inform communications strategy
- Serve as primary spokesperson or media liaison, preparing executives for interviews and public appearances
Qualifications
- Proven experience in public relations, marketing communications, or related field
- Strong written and verbal communication skills with ability to craft compelling narratives
- Established relationships within media and journalism communities
- Strategic thinking with ability to align PR initiatives with broader business goals
- Crisis management experience and ability to respond effectively to negative publicity
Skills
Experience
5–10 years of professional experience in public relations, corporate communications, or brand marketing, preferably within the luxury goods, fashion, or consumer brands sector
Education
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related discipline
Workplace
This position is based in Miami, Florida, USA.
Culture
Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rado, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Manager», «Communications Manager», «Brand Communications Director», «Media Relations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.