Rado Public Relations Manager

About Rado

Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.

Rado, part of The Swatch Group, seeks an experienced Public Relations Manager to develop and implement the brand's public relations strategy across the U.S. market. This role combines strategic communications leadership with event management, overseeing earned media efforts, media relations, influencer engagement, and brand activations. The position requires managing external PR agencies while independently executing 5–8 small-scale events annually and leading 2–3 larger brand activations in partnership with external partners.

Role & Responsibilities

• Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media coverage
• Manage external PR agencies, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs
• Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and brand initiatives
• Identify opportunities to increase media engagement, brand relevance, and earned visibility
• Develop press releases, media kits, presentations, executive talking points, and communications materials
• Build and maintain relationships with editors, journalists, stylists, influencers, media outlets, and industry partners
• Manage U.S. media relations including proactive outreach, media requests, product loans, photo shoots, and editorial opportunities
• Identify and execute influencer and brand ambassador opportunities in partnership with external agencies
• Analyze and report on PR performance, including media impressions, coverage quality, share of voice, and ROI
• Plan and execute 5–8 small-scale events annually, including retail partner activations, media events, product launches, and VIP engagements
• Lead 2–3 large-scale brand events annually in partnership with external agencies as primary internal project lead
• Manage all aspects of event planning including venues, budgets, logistics, guest management, production, and travel
• Prepare pre- and post-event analyses including attendance, media impact, and ROI
• Manage event budgets, reconciliation, invoicing, and SAP processes
• Develop weekly, monthly, quarterly, and annual PR and media activity reports
• Manage the annual PR budget including planning, forecasting, invoicing, and performance tracking

Qualifications

• 5+ years of progressive public relations and brand communications experience
• In-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand
• Experience leading PR efforts from the brand/client side
• Demonstrated experience managing external PR agencies and holding agency partners accountable for results
• Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field
• Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies
• Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage
• Experience planning and managing brand events, product launches, media events, and VIP activations
• Strong media contacts and demonstrated record of securing national and top-tier media placements
• Ability to build and maintain relationships with media, influencers, and industry partners

Skills

Experience

5+ years of progressive public relations and brand communications experience, with mandatory in-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand. Leadership of PR efforts from the brand/client side is required. Demonstrated experience managing external PR agencies and holding partners accountable for results. Proven ability to secure national and top-tier media placements and a strong track record of increasing brand awareness and media visibility. Experience planning and executing brand events, product launches, media activations, and VIP engagements is essential.

Education

Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field.

Workplace

Benefits

Excellent health, dental, and vision insurance with generous employer contribution (eligibility on the first of the month following 30 days of employment); immediate participation in 401(k) with 100% vested employer match after one year (maximum 4% match with 5% employee contribution); company-paid life insurance and long-term disability; 18 days of PTO annually, increasing to one month after 5 years; special allocation of sick time annually, extended paid time for medical, parental, and military leave; holiday pay; voluntary FSA, short-term disability, and accident/hospital indemnity insurance options; employee product discount.

Culture

Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.