Rado PR Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Aug 22, 2026
About Rado
Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.
Rado seeks experienced PR Manager in Miami to lead brand communications strategy and media relations for the prestigious Swiss watch manufacturer.
Role & Responsibilities
- Develop and execute integrated public relations strategies for the Rado brand
- Manage media relations and cultivate relationships with key journalists and media outlets
- Create and distribute press releases, media kits, and communications materials
- Oversee brand reputation and crisis communication protocols
- Coordinate product launches and brand events with media coverage
- Monitor media coverage and track PR performance metrics
Qualifications
- Minimum 5 years of PR or corporate communications experience, ideally in the luxury watch or jewelry sector
- Proven track record managing high-profile media relations and brand positioning
- Excellent written and verbal communication skills
- Experience with crisis management and reputation protection
- Knowledge of watch industry and luxury brand positioning
Skills
Experience
Minimum 5 years of professional experience in public relations, corporate communications, or brand management, preferably within the luxury goods, watchmaking, or jewelry industries. Direct experience managing media relations, brand positioning, and communications strategy for a prestigious brand is essential.
Education
Bachelor's degree in Communications, Public Relations, Journalism, Business Administration, or related field. Advanced certifications in PR or marketing are advantageous.
Workplace
This position is based in Miami, Florida, USA.
Culture
Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rado, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Manager», «Communications Manager», «Brand Relations Manager», «Corporate Communications Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.