Rado PR Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Aug 20, 2026
About Rado
Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.
Rado PR Manager position at Swatch Group (U.S.) in Miami, FL. Manage media relations and brand communications for the luxury watch brand.
Role & Responsibilities
- Develop and execute comprehensive public relations strategies for the Rado brand within the North American market
- Manage media relations, including the creation and distribution of press releases, media kits, and communications materials
- Cultivate and maintain relationships with key journalists, influencers, and media outlets across watches, luxury, and lifestyle publications
- Coordinate brand visibility through strategic media placements and earned media opportunities
- Oversee crisis communication protocols and reputation management initiatives
- Collaborate with marketing, product, and executive teams to align messaging with brand positioning and corporate objectives
Qualifications
- 5+ years of public relations experience, preferably within the luxury goods, watches, or fashion industries
- Demonstrated expertise in media relations and press campaign development
- Excellent written and verbal communication skills with strong storytelling ability
- Proficiency in crisis management and rapid response communications
- Strong organizational and project management capabilities
Skills
Experience
5+ years of professional experience in public relations, preferably within luxury brands, high-end watches, fashion, or related consumer segments. Background in B2C brand communications or corporate communications is valued.
Education
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.
Workplace
This position is based in Miami, Florida, USA.
Culture
Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rado, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Manager», «Communications Manager», «Brand Communications Specialist», «Corporate Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.