Rado PR & Events Manager

About Rado

Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.

Role & Responsibilities

• Develop and execute integrated PR and communications strategies aligned with Rado's brand positioning and business objectives
• Manage media relations, including press releases, media kits, and journalist outreach to secure coverage in relevant publications
• Conceptualize, plan, and oversee the execution of brand events, product launches, and experiential marketing activations
• Collaborate with internal stakeholders, including product development, retail, and marketing teams, to ensure cohesive brand messaging
• Monitor and analyze media coverage, social sentiment, and event performance through established KPIs and reporting mechanisms
• Build and maintain relationships with key influencers, brand ambassadors, and media partners within the watch and luxury sectors
• Manage event budgets and vendor relationships to ensure successful, on-brand experiences within allocated resources

Qualifications

• Proven experience in PR, communications, or marketing management within luxury brands or comparable sectors
• Demonstrated ability to develop and execute successful PR campaigns and brand events
• Strong media relations skills and established connections within print, digital, and broadcast channels
• Excellent written and verbal communication skills with ability to craft compelling brand narratives
• Project management expertise with the ability to juggle multiple initiatives and stakeholders simultaneously
• Understanding of the luxury watch industry or related premium consumer goods sectors is preferred

Skills

Experience

5+ years in public relations, corporate communications, or events management, preferably within luxury brands or high-end consumer goods

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field

Workplace

Culture

Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.