Rado PR & Events Manager
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Apr 27, 2026
About Rado
Rado is a Swiss watchmaker renowned for its design-driven timepieces and pioneering use of high-tech materials such as ceramics. The brand operates within the Swatch Group network, benefitting from the conglomerate's global distribution, manufacturing expertise and multi-brand retail presence while maintaining a distinct identity focused on innovation, craftsmanship and contemporary design.
Rado (Swatch Group) seeks a PR & Events Manager in Miami, FL to lead media relations, press communications and brand events.
Role & Responsibilities
- Define and implement integrated PR and events strategies that elevate Rado's brand equity across assigned markets.
- Manage media relations: cultivate and maintain relationships with national and trade press, secure editorial coverage and coordinate press interviews and product previews.
- Plan, produce and execute events and launches (press days, product unveilings, VIP and retail activations), including logistics, guest lists, programming and on-site management.
- Draft and approve press materials — press releases, media kits, executive bios and backgrounders — ensuring accuracy and brand consistency.
- Oversee external agencies and freelancers (PR, production, AV, catering), including briefs, performance evaluation and budget control.
- Coordinate cross-functional stakeholders (marketing, retail, product, legal) to ensure aligned messaging and seamless execution of communications and events.
- Manage event and PR budgets, track spend, and report on ROI and KPIs using qualitative and quantitative metrics.
- Lead crisis and issues communications as required, preparing holding statements and escalation plans.
- Develop influencer and VIP engagement programs, including partnerships, gifting strategies and hospitality for key contacts.
Qualifications
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related discipline.
- Minimum 5 years' professional experience in PR and event management, preferably within luxury goods, watches, fashion or lifestyle brands.
- Proven track record of securing national and trade media coverage and managing high-profile product launches and VIP events.
- Demonstrated experience briefing and managing PR agencies and third-party event suppliers, with strong budget stewardship.
- Excellent written and verbal communication skills, with an ability to craft clear, brand-aligned narratives and press materials.
- Comfortable working across internal stakeholders and with senior executives; exemplary organisational and project-management capabilities.
Skills
Experience
At least 5 years of hands-on PR and events experience in the luxury sector (watches, fashion, beauty or lifestyle), with a demonstrated history of managing product launches, press relations and agency partnerships.
Education
Bachelor's degree in Communications, PR, Marketing, Journalism or equivalent.
Workplace
The successful candidate will be located in Miami, Florida, USA.
Culture
Rado combines Swiss precision with a design-led, innovation-driven culture that values materials expertise and contemporary aesthetics. As part of the Swatch Group, the brand offers an international, collaborative environment where creative ambition and technical excellence intersect.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rado, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations and Events Manager», «Communications & Events Manager», «Events and Partnerships Manager», «Brand Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.