- Location
- Bielstrasse 45 (View map)2543 LengnauSwitzerland
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Nov 4, 2026
About Rado
Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.
Rado is seeking a Paid Social Specialist to manage international paid social campaigns across more than 20 subsidiaries, steer agencies and local markets, oversee budgets and digital assets, and lead measurement and creative testing. The role requires 3–5+ years of hands-on multi-market campaign management and excellent English; French or German is an advantage.
Role & Responsibilities
- Plan, build, launch and optimise paid social campaigns for Rado’s international headquarters accounts across platforms.
- Define full-funnel campaign structures from awareness to conversion, including audiences, bidding, placements, catalogue and Advantage+ Shopping setups, and remarketing across more than 20 subsidiaries.
- Run structured creative tests across hooks, formats, user-generated versus produced content, and influencer content; translate results into briefs for the creative partner and organic team.
- Manage budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.
- Direct external paid media agencies through briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks.
- Guide local markets and their agencies on paid social by reviewing plans, setting standards and best practices, and supporting launches.
- Manage paid social budgets across platforms, markets and campaigns, including budget pacing.
- Oversee the digital asset management platform for local markets, keeping assets organised, current and easy to order; train and support local teams in its use.
- Analyse performance in Ads Manager, GA4 and the reporting stack, and deliver actionable insights to the team, markets and leadership.
- Contribute to incrementality work, including brand-lift, conversion-lift and geo tests; maintain clean pixel, CAPI and event setups with data partners.
- Work closely with the organic social and influencer team and the creative partner to ensure content follows a consistent creative direction.
- Monitor developments in Meta, TikTok and other platform automation, bringing relevant innovations into the campaign setup.
Qualifications
- A sharp eye for effective social creative and the ability to brief creative teams; experience with luxury, fashion, design or lifestyle brands is preferred.
- Experience directing agencies and working with contacts across markets and cultures.
- A rigorous, structured and curious approach, with the ability to own results in a small team with a broad international remit.
- Strong communication skills and the ability to translate technical details into clear, accessible language.
- 3–5+ years of hands-on experience managing multi-market paid social accounts on Meta, TikTok, Snap and emerging platforms, on the brand or agency side; must have run accounts directly, not only directed them.
- Strong command of Advantage+, catalogue and Shopping setups, audience strategy, CAPI and events; comfortable with creative testing frameworks.
- Proficiency in GA4, Meta and TikTok measurement and visualisation tools such as Looker Studio or similar; able to connect media metrics to revenue and incremental impact.
- Meta Blueprint and TikTok certifications are an advantage.
- Excellent written and verbal English communication skills.
- French or German is an advantage.
Skills
Experience
3–5+ years of hands-on experience managing multi-market paid social accounts on Meta, TikTok, Snap and emerging platforms, on the brand or agency side.
Workplace
This position is based in Lengnau, Bern, Switzerland, within easy reach of Bern.
Explore jobs in Bern or in Switzerland.
Culture
Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rado, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Paid Social Media Specialist», «Social Advertising Specialist», «Paid Media Specialist», «Social Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.