Rado Paid Search Specialist

About Rado

Rado is a distinguished Swiss watchmaker renowned for its pioneering mastery of high-tech ceramic, avant-garde design, and enduring commitment to innovation. Founded in Lengnau and now part of the Swatch Group, the Maison offers employees the opportunity to contribute to a brand where precision engineering meets refined aesthetics. As an employer, Rado values curiosity, craftsmanship, collaboration, and a forward-looking mindset, encouraging talent to challenge conventions while upholding the exacting standards of Swiss horology. Its international environment, design-led culture, and dedication to sustainable, high-performance materials make Rado an inspiring destination for professionals seeking to shape the future of contemporary luxury watchmaking.

Role & Responsibilities

• Set paid search strategy, build and optimise campaigns, manage budgets across markets, and contribute to the wider paid media strategy.
• Plan, build, launch and optimise Google Ads campaigns for international headquarters accounts across Search, Performance Max (including Store Goals), Demand Gen, YouTube and AI Max for Search.
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across more than 20 subsidiaries.
• Manage bid strategy, budget pacing, search terms, assets and landing-page optimisation to improve incremental returns, not just ROAS.
• Run structured tests across bidding, creative, audiences and formats, and document learnings for the team and markets.
• Manage external paid media agencies through briefs, regular check-ins, performance reviews, audits and accountability against agreed benchmarks.
• Serve as the Google Ads reference for local markets and their agencies by reviewing plans, sharing standards and best practices, and supporting launches.
• Manage paid search budgets across campaigns, markets and product lines, ensuring effective budget pacing.
• Analyse performance in Google Ads, GA4 and reporting tools, and deliver actionable insights to the team, markets and leadership.
• Collaborate with creative partners, e-commerce and web teams to develop high-converting assets, ad copy and landing pages.
• Monitor developments in Google Ads, AI bidding and automation, and integrate relevant innovations.
• Contribute to channel-mix strategy, assess how search interacts with social, programmatic, organic, CRM and retail, and challenge decisions based on business outcomes rather than channel KPIs alone.

Qualifications

• Rigorous, structured and curious, with a hands-on, analytical mindset.
• Comfortable owning results in a small team with a broad international scope.
• Strong business acumen and understanding of the wider marketing and commercial ecosystem, including brand, e-commerce, retail and CRM.
• Able to think strategically and make recommendations based on overall business objectives.
• Strong communication skills, including the ability to translate complex technical information into clear, actionable insights.
• Comfortable collaborating with stakeholders across different markets and cultures.
• An interest in luxury, design or watches is a plus.
• Proven expertise in Google Ads, including Search, Performance Max, Demand Gen, YouTube and value-based bidding.
• Strong knowledge of product feeds, Google Merchant Center, scripts, rules and automation.
• High proficiency in Google Analytics 4 (GA4), Google Tag Manager and data visualisation tools such as Looker Studio.
• Able to connect media performance metrics to revenue and incremental business impact.
• Experience managing external agencies and coordinating with international stakeholders.
• Experience in programmatic advertising is an advantage.
• Current Google Ads certifications in Search, Shopping and Measurement are a strong plus.
• Excellent command of spoken and written English; knowledge of French and/or German is an advantage.

Skills

Experience

3–5+ years managing complex, multi-market Google Ads accounts hands-on, on the brand or agency side.

Culture

Rado fosters a culture of Swiss precision, design innovation, and material expertise, where teams are encouraged to challenge conventions in watchmaking. As an employer, the brand values craftsmanship, collaboration, and a forward-looking mindset within an international environment shaped by quality and timeless aesthetics.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.