Rabanne Senior Brand Manager
Rabanne — Senior Brand Manager, Hamburg. Lead global brand strategy and marketing for a forward-thinking luxury fashion house.
Overview
Rabanne is an avant-garde luxury fashion house recognised for bold design and contemporary collections across apparel, accessories and fragrance. The brand operates with an international profile and a creative-first approach, collaborating closely across design, communications and retail to maintain a distinct, fashion-forward identity.
Role & Responsibilities
- Define and execute Rabanne’s global brand strategy to strengthen positioning across product, communications and retail touchpoints.
- Lead end-to-end marketing campaigns — creative brief, channel planning, budgets, execution and performance measurement.
- Collaborate with design, retail, ecommerce and wholesale teams to ensure cohesive product and communication alignment.
- Manage relationships with creative agencies, media partners and PR to drive earned and paid visibility.
- Oversee retail and wholesale activations, product launches and seasonal storytelling to maximise sell-through and brand equity.
- Analyse market trends, competitive activity and campaign KPIs to inform strategic decisions and optimise ROI.
- Mentor and lead cross-functional project teams, ensuring timely delivery and brand consistency.
Qualifications
- Bachelor’s degree in marketing, business, communications or a related discipline; advanced degree or specialised fashion-business training preferred.
- Minimum six years of progressive brand or marketing experience within luxury fashion, accessories or prestige beauty.
- Proven experience managing multi-channel marketing campaigns and external agency partners.
- Track record of working cross-functionally with product, retail and commercial teams to translate creative vision into commercial outcomes.
Skills
Experience
Minimum of six years’ experience in brand or marketing roles within luxury fashion, accessories or prestige beauty, with demonstrable leadership of global campaigns, agency partnerships and cross-functional projects.
Education
Bachelor’s degree in marketing, business, communications or a related field; MBA or specialised luxury/fashion marketing qualification desirable.
Workplace
The role is situated in Hamburg, Hamburg, Germany. There are currently 64 open positions in Hamburg on Cerulean, with 3 added recently. Across Germany, Cerulean lists 389 open roles — 11 of them newly added.
Culture
Rabanne cultivates a fast-paced, highly creative environment where design audacity and commercial rigour intersect. Teams are collaborative and internationally oriented, placing strong emphasis on visual innovation, experiential storytelling and close partnership between marketing and design.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Rabanne, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Director», «Senior Marketing Manager», «Brand Marketing Lead», «Luxury Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.