Qeelin Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- High Jewelry
- Posted
- Jun 25, 2026
About Qeelin
Qeelin is a distinctive fine jewellery maison that bridges Chinese cultural symbolism with contemporary French craftsmanship. Founded in 2004 and part of Kering since 2013, the brand is celebrated for transforming auspicious motifs, such as the iconic Wulu gourd, into refined, playful creations with international appeal. As an employer, Qeelin offers a dynamic environment where heritage, artistry and innovation meet, attracting talents passionate about storytelling, precision and modern luxury. Its teams contribute to a growing global maison that values creativity, cultural depth and excellence, while benefiting from the standards, resources and responsible vision of one of the world’s leading luxury groups.
Qeelin Store Manager in Shenzhen – Lead boutique operations and exceed sales targets for this prestigious high jewelry luxury retail role.
Role & Responsibilities
- Exceed all sales targets and continuously build and maintain a robust customer base through CRM activities and specialized initiatives for high-value transactions
- Analyze sales data and develop immediate and long-term action plans to support client acquisition and retention
- Oversee in-store promotional displays and customer events while monitoring local luxury market trends and competitor activities
- Build and nurture long-term relationships with local and VIP clients, delivering premium after-sales service in accordance with brand standards
- Lead the management team by example, motivating and inspiring staff to participate in regional and global high jewelry events
- Manage recruitment processes, including hiring authorization, candidate sourcing, and interviews
- Execute comprehensive in-store training programs, including new employee onboarding, product knowledge training, and collection launch briefings
- Conduct annual performance evaluations for all employees with constructive feedback and personal development goal setting
- Identify staff training needs and collaborate with Human Resources to develop and implement training solutions
- Supervise and schedule daily boutique operations, ensuring effective implementation of store strategies
- Safeguard store inventory and monitor stock status to ensure optimal availability and sales performance
- Ensure store maintenance and upkeep, identifying necessary repairs and cleaning requirements
- Monitor inventory structure and provide suggestions to improve stock composition and sales rhythm
- Adhere to and reinforce brand visual merchandising guidelines to maintain immaculate product display
- Monitor sick leave and absences, ensuring appropriate staff coverage while minimizing temporary replacement use
- Represent the brand and company values at all times to ensure a unique client experience
Qualifications
- Proven store management experience in luxury retail
- Demonstrated ability to exceed sales targets and drive business performance
- Strong leadership and personnel management skills
- Excellent knowledge of CRM systems and sales analytics
- Deep understanding of luxury market trends and clienteling practices
- Exceptional customer service and relationship-building capabilities
- Proficiency in visual merchandising and brand guidelines implementation
Skills
Experience
Minimum 5 years of retail management experience in the luxury sector, with proven success in leading teams and exceeding sales objectives. Direct experience managing high jewelry or luxury goods boutiques is strongly preferred.
Education
Secondary education required; tertiary qualification in business management, retail operations, or hospitality management is advantageous.
Workplace
This position is based in Shenzhen, Guangdong, China.
Culture
Qeelin offers a creative and international workplace where Chinese cultural heritage, contemporary design, and fine jewelry craftsmanship come together. As part of the Kering group, the brand fosters an environment that values innovation, excellence, collaboration, and a deep respect for artistry and meaningful storytelling.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Qeelin, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Retail Store Director», «Store Operations Manager», «Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.