Qeelin Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- High Jewelry
- Posted
- Aug 3, 2026
About Qeelin
Qeelin is a distinctive fine jewellery maison that bridges Chinese cultural symbolism with contemporary French craftsmanship. Founded in 2004 and part of Kering since 2013, the brand is celebrated for transforming auspicious motifs, such as the iconic Wulu gourd, into refined, playful creations with international appeal. As an employer, Qeelin offers a dynamic environment where heritage, artistry and innovation meet, attracting talents passionate about storytelling, precision and modern luxury. Its teams contribute to a growing global maison that values creativity, cultural depth and excellence, while benefiting from the standards, resources and responsible vision of one of the world’s leading luxury groups.
Qeelin seeks Store Manager in Shanghai to lead boutique operations, drive sales growth, and manage high-performing retail teams in luxury jewelry retail.
Role & Responsibilities
- Exceed all sales targets set by the company and continuously build and maintain a robust customer base
- Analyze sales data and CRM activities to develop immediate and long-term action plans, formulating specialized initiatives to support high-value transactions and attract new clients
- Oversee in-store promotional displays and customer events
- Monitor local and luxury market trends while tracking competitor activities
- Build and nurture long-term relationships with local and VIP clients
- Handle after-sales issues diligently in accordance with brand standards and deliver premium after-sales service
- Lead by example as a key member of the management team, motivating and inspiring staff
- Promote and encourage team participation in regional and global high jewelry events to drive customer conversion
- Identify performance issues and address them; collaborate with Human Resources to ensure company obligations are fulfilled through fair and consistent processes
- Manage the recruitment process, including obtaining hiring authorization, sourcing candidates, and conducting interviews
- Execute in-store training, including new employee onboarding, product knowledge training, collection launch insights, and identifying staff requiring further development
- Conduct annual employee evaluations providing constructive feedback and setting personal development goals
- Identify staff training needs and liaise with Human Resources to develop training solutions
- Regularly update employees on group and brand news, business performance, and policy changes
- Supervise and schedule daily boutique operations to ensure effective implementation of store strategies
- Safeguard store inventory and maintain awareness of stock status to meet sales demands
- Ensure optimal management of store maintenance, identifying necessary repairs and upkeep requirements
- Monitor inventory structure and provide suggestions to improve stock composition and sales rhythm
- Adhere to and reinforce the brand's visual merchandising guidelines
Qualifications
- Proven experience in luxury retail store management or equivalent leadership role
- Demonstrated ability to exceed sales targets and drive business growth
- Strong expertise in staff management, recruitment, and team development
- Proficiency with CRM systems and sales data analysis
- Deep understanding of luxury market dynamics and high-value customer service
- Knowledge of visual merchandising and brand representation standards
- Ability to manage operations across inventory, maintenance, and customer experience
Skills
Experience
5+ years in luxury retail or high-end store management, with a proven track record of exceeding sales targets and leading successful teams in a branded retail environment.
Education
High school diploma or equivalent required; bachelor's degree in business administration, retail management, or a related field is preferred.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Qeelin offers a creative and international workplace where Chinese cultural heritage, contemporary design, and fine jewelry craftsmanship come together. As part of the Kering group, the brand fosters an environment that values innovation, excellence, collaboration, and a deep respect for artistry and meaningful storytelling.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Qeelin, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Store Director», «Retail Store Manager», «Brand Store Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.