Qeelin Store Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- High Jewelry
- Posted
- Jul 15, 2026
About Qeelin
Qeelin is a distinctive fine jewellery maison that bridges Chinese cultural symbolism with contemporary French craftsmanship. Founded in 2004 and part of Kering since 2013, the brand is celebrated for transforming auspicious motifs, such as the iconic Wulu gourd, into refined, playful creations with international appeal. As an employer, Qeelin offers a dynamic environment where heritage, artistry and innovation meet, attracting talents passionate about storytelling, precision and modern luxury. Its teams contribute to a growing global maison that values creativity, cultural depth and excellence, while benefiting from the standards, resources and responsible vision of one of the world’s leading luxury groups.
Qeelin seeks an experienced Store Manager in Shanghai to lead boutique operations, drive sales, and deliver luxury customer experiences.
Role & Responsibilities
- Commit to exceeding all sales targets and building a robust customer base through continuous relationship development
- Analyze sales data and CRM activities to formulate immediate and long-term action plans supporting high-value transactions
- Oversee in-store promotional displays and customer events to drive engagement and conversion
- Lead and motivate the store team by example, serving as a brand ambassador with consistently high standards
- Identify performance issues and address them appropriately, collaborating with HR on formal corrective procedures
- Manage the full recruitment cycle, including sourcing candidates and conducting interviews
- Execute in-store training encompassing new employee onboarding, product knowledge, and collection launch presentations
- Conduct annual employee evaluations with constructive feedback and personal development goal-setting
- Supervise and schedule daily boutique operations aligned with retail department strategies
- Safeguard store inventory, monitor stock status, and provide recommendations to improve composition and sales rhythm
- Ensure optimal store maintenance, identifying necessary repairs and upkeep requirements
- Adhere to and reinforce brand visual merchandising guidelines
- Monitor local and luxury market trends while tracking competitor activities
- Monitor staff absences and ensure appropriate coverage to minimize reliance on temporary replacements
Qualifications
- Proven experience in luxury retail store management
- Demonstrated ability to exceed sales targets and drive revenue growth
- Strong personnel management and team leadership capabilities
- Proficiency in CRM systems and sales analytics
- Knowledge of luxury market positioning and customer segmentation
- Understanding of visual merchandising principles in a luxury context
- Experience managing staff recruitment, training, and performance evaluation
Skills
Experience
Minimum 5 years of experience in luxury retail management, with demonstrated success in leading store teams and achieving sales performance targets. Prior experience in high-jewelry or luxury goods retail is preferred.
Education
Secondary education (high school diploma or equivalent) required; tertiary education in retail management, business administration, or related field preferred.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Qeelin offers a creative and international workplace where Chinese cultural heritage, contemporary design, and fine jewelry craftsmanship come together. As part of the Kering group, the brand fosters an environment that values innovation, excellence, collaboration, and a deep respect for artistry and meaningful storytelling.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Qeelin, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Boutique Manager», «Retail Store Manager», «Store Director», «Customer Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.