Qeelin Store Manager

About Qeelin

Qeelin is a distinctive fine jewellery maison that bridges Chinese cultural symbolism with contemporary French craftsmanship. Founded in 2004 and part of Kering since 2013, the brand is celebrated for transforming auspicious motifs, such as the iconic Wulu gourd, into refined, playful creations with international appeal. As an employer, Qeelin offers a dynamic environment where heritage, artistry and innovation meet, attracting talents passionate about storytelling, precision and modern luxury. Its teams contribute to a growing global maison that values creativity, cultural depth and excellence, while benefiting from the standards, resources and responsible vision of one of the world’s leading luxury groups.

Role & Responsibilities

• Achieve and exceed all company-established sales targets by building and maintaining a robust customer base through strategic CRM activities and client relationship management
• Analyze sales data and develop immediate and long-term strategic plans, with dedicated action initiatives to support high-value transactions and identify prospective clients with significant potential
• Supervise in-store promotional displays and curated customer experiences to align with brand positioning and seasonal campaigns
• Monitor local luxury market trends and maintain competitive intelligence on regional market dynamics and competitor activities
• Build and nurture enduring relationships with local and VIP clientele, ensuring personalized service and loyalty engagement
• Administer post-sale service and after-sales support in strict compliance with brand standards and luxury service protocols
• Lead by example as a core member of the management team, embodying brand values and inspiring store personnel through mentorship and engagement
• Foster team participation in regional and global high-jewelry events to drive client conversion and brand awareness
• Identify and address performance issues through informal management protocols, collaborating with Human Resources when formal corrective action is required
• Oversee recruitment activities, including authorization applications, candidate sourcing, and interview facilitation to maintain optimal staffing levels
• Execute comprehensive in-store training programs encompassing new staff onboarding, product knowledge development, and collection launch briefings to ensure team expertise meets company standards
• Conduct annual performance evaluations for all team members, providing constructive feedback and establishing individual development goals aligned with career progression
• Assess training needs across the team and coordinate with Human Resources to design and implement targeted development initiatives
• Communicate regularly with staff regarding group and brand updates, business performance metrics, and procedural policy changes
• Develop and apply technical and procedural knowledge—including workflows, legal requirements, equipment protocols, and product specifications—to execute duties with operational efficiency
• Monitor sick leave and other absences, ensuring appropriate staffing coverage and minimizing reliance on temporary personnel
• Oversee and schedule daily boutique operational plans to ensure retail and operations strategies are effectively implemented at store level
• Ensure the security and availability of all inventory, maintaining real-time awareness of stock levels to support sales objectives and forecasting
• Manage store maintenance and preservation standards, identifying necessary repairs, cleanliness requirements, and corrective actions to maintain premium store environment
• Evaluate inventory composition, provide actionable recommendations to optimize stock mix and improve sales velocity
• Enforce and reinforce brand visual display guidelines to maintain immaculate product presentation and consistent store aesthetics

Qualifications

• Proven retail management experience in luxury or high-end sectors
• Demonstrated excellence in sales target achievement and client relationship management
• Strong leadership and people management capabilities
• Strategic mindset with ability to analyze market trends and competitor activity
• Proficiency in CRM systems and sales data analysis
• Deep understanding of visual merchandising standards and luxury brand positioning
• Fluency in Mandarin Chinese and English

Skills

Experience

Minimum 3–5 years of retail management experience in the luxury sector, with demonstrated success in achieving and exceeding sales targets, managing high-performing teams, and executing sophisticated customer experience initiatives. Prior experience managing boutique operations or premium jewelry retail environments is highly valued.

Education

Bachelor's degree in Business Administration, Retail Management, or related field; or equivalent professional experience in luxury retail management demonstrating the requisite competencies.

Workplace

Culture

Qeelin offers a creative and international workplace where Chinese cultural heritage, contemporary design, and fine jewelry craftsmanship come together. As part of the Kering group, the brand fosters an environment that values innovation, excellence, collaboration, and a deep respect for artistry and meaningful storytelling.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.