Qeelin Store Manager

Overview

Qeelin is a contemporary high-jewelry maison with roots in Greater China, recognized for culturally resonant design and craftsmanship. The brand is part of the Kering group and operates within the traditional luxury retail framework, prioritizing exceptional client service, curated product presentation and rigorous brand standards across its boutiques.

Role & Responsibilities

• Drive and exceed boutique sales targets through proactive CRM, clienteling and conversion strategies; analyse sales and CRM data to build short- and long-term action plans.
• Develop initiatives to capture high-value transactions and recruit promising new clients, including coordination of in-store promotions and client events.
• Build, nurture and personally manage relationships with local and VIP clients; ensure premium after-sales service and resolution of customer issues in line with brand standards.
• Lead the boutique team by example: recruit, onboard, train and motivate staff; conduct performance management, annual evaluations and individual development planning.
• Plan and deliver in-store training covering product knowledge, collection launches and sales techniques; identify training needs and liaise with HR to implement solutions.
• Oversee daily store operations and scheduling to ensure efficient execution of retail strategies; safeguard inventory and monitor stock status to meet sales demand.
• Maintain boutique presentation and visual merchandising to brand guidelines; identify and execute necessary maintenance, repairs and housekeeping actions.
• Monitor absence and leave, ensure appropriate coverage and minimize reliance on temporary replacements; escalate and manage HR matters following company procedures.

Qualifications

• Demonstrable luxury retail leadership with a proven record of achieving or exceeding sales targets in fine jewellery, watches or comparable premium categories.
• Proven experience managing and developing teams; strong competence in recruitment, performance management and staff development.
• Deep product knowledge and clientelling skills with experience serving VIP and high-net-worth clients.
• Analytical capability to interpret sales/CRM data and translate insight into actionable commercial plans.
• Strong organisational skills, attention to detail and the ability to uphold rigorous visual merchandising and operational standards.

Skills

Experience

Significant experience (typically 3–7 years) in luxury retail, including several years in a supervisory or managerial role within jewellery, watches or premium fashion. Proven background in driving boutique performance, leading teams, and managing VIP client relationships.

Education

Bachelor's degree in Business, Retail Management, Hospitality, Fashion or a related discipline preferred; equivalent vocational qualifications or demonstrable luxury retail experience will be accepted.

Workplace

Culture

Qeelin operates within the disciplined service culture of modern luxury retail, combining Chinese design influences with international standards. Teams are client-focused, collaborative and committed to craftsmanship, meticulous presentation and personalised service.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.