Qeelin Marketing Assistant, CRM
- Seniority
- Entry-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- May 26, 2026
About %s
Qeelin is a contemporary high-jewelry maison rooted in Chinese cultural motifs and artisanal craftsmanship. The brand operates a network of boutiques and global retail touchpoints, positioning itself at the intersection of heritage-inspired design and modern luxury. As an employer, Qeelin emphasizes client-centric retail excellence, creativity in communications and collaborative cross‑functional work between marketing, retail and design teams.
Qeelin in Shanghai seeks a Marketing Assistant (CRM) to manage client data, loyalty initiatives and campaign performance for the luxury jewellery brand.
Role & Responsibilities
- Support the China Marketing & CRM Manager in developing and executing end-to-end CRM programs including onboarding, retention, reactivation and referral campaigns.
- Coordinate CRM initiatives across retail touchpoints, ensuring seamless planning and execution of CRM events and ad-hoc clienteling activities with store teams.
- Manage CRM data hygiene and monthly maintenance processes, including VIP/VVIP birthday lists and store data deliveries.
- Prepare regular performance reports and dashboards to track KPIs such as client retention, lifetime value and campaign ROI; derive actionable recommendations from metrics.
- Map and optimise end-to-end client journeys; implement automated client journey flows (welcome series, post-purchase follow-ups, anniversaries).
- Support development and execution of the loyalty/VIP program, including tier benefits, gifting and exclusive event coordination.
- Liaise with Communication and external design agencies to ensure premium, brand-consistent execution of CRM materials and in-store activations.
- Stay abreast of emerging CRM technologies and identify tools or processes to enhance personalization and campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, Analytics or a related discipline (or equivalent practical experience).
- 1–3 years of hands-on experience in CRM, clienteling or retail marketing—preferably within luxury, premium or jewellery sectors.
- Strong numerical and analytical aptitude with experience producing reports and dashboards to measure campaign performance.
- Excellent organisational skills, attention to detail and the ability to manage multiple stakeholders across marketing, retail and external agencies.
- A customer-centric mindset with demonstrated ability to translate client data into personalized marketing and loyalty initiatives.
Skills
Experience
Approximately 1–3 years of practical experience in CRM or retail marketing, ideally within luxury goods or premium retail environments, with direct involvement in campaign execution, data-driven client segmentation and loyalty initiatives.
Education
Bachelor’s degree in Marketing, Business, Communications, Statistics, or a related field (or equivalent professional experience).
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Qeelin blends contemporary design with a respect for traditional craftsmanship, fostering a workplace that values creativity, meticulousness and client intimacy. Teams operate in a fast-paced, boutique-minded environment where cross-functional collaboration and a refined attention to detail are highly prized.
About %s
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Qeelin, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Marketing Assistant», «Clienteling & CRM Assistant», «Client Data Marketing Assistant», «Loyalty & CRM Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.