Qeelin CRM Solution Manager

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Location
ShanghaiShanghaiChina
Employment
Full-Time
Seniority
Mid-Level
Department
Clienteling, CRM & VIP Relations
Industry
High Jewelry
Posted
Jul 29, 2026

About Qeelin

Qeelin is a distinctive fine jewellery maison that bridges Chinese cultural symbolism with contemporary French craftsmanship. Founded in 2004 and part of Kering since 2013, the brand is celebrated for transforming auspicious motifs, such as the iconic Wulu gourd, into refined, playful creations with international appeal. As an employer, Qeelin offers a dynamic environment where heritage, artistry and innovation meet, attracting talents passionate about storytelling, precision and modern luxury. Its teams contribute to a growing global maison that values creativity, cultural depth and excellence, while benefiting from the standards, resources and responsible vision of one of the world’s leading luxury groups.

Qeelin seeks a CRM Solution Manager in Shanghai to oversee data governance, system configuration, and analytics driving customer insights across retail and e-commerce channels.

Role & Responsibilities

  • Own data governance and CRM system configuration, including field architecture, workflow design, and user permission management to ensure optimal system performance
  • Conduct comprehensive data cleansing, deduplication, and standardization to establish a single source of truth for customer information across all channels
  • Coordinate data integration between CRM, POS, and e-commerce platforms to eliminate silos and ensure complete customer journey visibility
  • Analyze customer behavior patterns including cross-channel shopping trends, churn risk assessment, and product affinity to identify strategic opportunities
  • Design and automate performance dashboards tracking key metrics such as retention rate, customer lifetime value, and sell-through to provide real-time leadership visibility
  • Translate commercial requirements into technical specifications and actionable CRM workflows, bridging the gap between business strategy and system capabilities
  • Develop segmented customer data lists and targeted insights for retail, e-commerce, and wholesale teams to support daily operations and campaign execution
  • Drive user adoption by demonstrating CRM value to retail floor staff through high-quality leads and enriched customer intelligence

Qualifications

  • Proven experience in CRM system configuration and data governance
  • Strong analytical skills with ability to interpret complex customer datasets and derive actionable business insights
  • Experience working with multi-channel retail environments (retail, e-commerce, wholesale)
  • Demonstrated ability to bridge business and technical requirements
  • Experience with data integration, ETL processes, and platform connectivity

Skills

CRM systems configuration Data cleansing and standardization SQL or equivalent database querying Dashboard design and business intelligence tools Data integration and API management Customer segmentation and RFM analysis Cross-functional communication Process documentation

Experience

3-5 years of hands-on experience in CRM operations, data management, or business analysis, preferably in luxury retail, fashion, or consumer goods environments. Demonstrated success implementing CRM systems, managing complex data projects, and translating business requirements into technical solutions.

Education

Bachelor's degree in Business, Data Science, Information Technology, or related field; or equivalent professional experience.

Workplace

The role is situated in Shanghai, Shanghai, China.

Culture

Qeelin offers a creative and international workplace where Chinese cultural heritage, contemporary design, and fine jewelry craftsmanship come together. As part of the Kering group, the brand fosters an environment that values innovation, excellence, collaboration, and a deep respect for artistry and meaningful storytelling.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Qeelin, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Operations Manager», «Customer Data Manager», «CRM Analytics Lead», «Data Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.