- Employment
- Full-Time
- Seniority
- Manager
- Department
- Human Resources, People & Culture
- Industry
- High Jewelry
- Posted
- Oct 21, 2026
About Qeelin
Qeelin is a distinctive fine jewellery maison that bridges Chinese cultural symbolism with contemporary French craftsmanship. Founded in 2004 and part of Kering since 2013, the brand is celebrated for transforming auspicious motifs, such as the iconic Wulu gourd, into refined, playful creations with international appeal. As an employer, Qeelin offers a dynamic environment where heritage, artistry and innovation meet, attracting talents passionate about storytelling, precision and modern luxury. Its teams contribute to a growing global maison that values creativity, cultural depth and excellence, while benefiting from the standards, resources and responsible vision of one of the world’s leading luxury groups.
Reporting to the International Training Manager, the Assistant Retail Training Manager develops and delivers training for store teams across APAC, international directly operated stores outside Mainland China, and wholesale partners. The role covers training design and administration, coaching, CRM and customer service initiatives, and includes spending 50–60% of working time in stores.
Role & Responsibilities
- Develop, coordinate, and deliver training projects and programs for store staff across APAC and international directly operated store markets, excluding Mainland China, as well as wholesale partners.
- Support the development of in-house training content, deliver training programs, provide in-store coaching, and assist with ad hoc training activities.
- Design and deliver onboarding, newness, monthly learning projects, and refresher programs.
- Strengthen storytelling in brand and product presentations through training and in-store coaching.
- Monitor Mystery Shopper Program results and follow up with store managers on action plans.
- Improve customer service by revamping the customer journey.
- Strengthen frontline teams’ CRM mindset and skills to drive local sales.
- Work with the International Training Manager to plan the annual training budget.
- Plan the local annual training calendar in line with company business direction.
- Prepare the monthly training calendar and maintain up-to-date training records.
- Prepare training notes for all newness training and update program content as needed.
- Translate training materials and prepare post-training tools.
- Coordinate and deliver monthly or quarterly onboarding and refresher initiatives covering selling techniques such as icebreakers, questioning techniques, and handling objections.
- Support company-led special projects and ad hoc events, such as high jewelry events.
- Spend 50–60% of working time in stores providing service coaching.
Qualifications
- Bachelor’s degree.
- 5–7 years of hands-on retail training experience, including training design, delivery, and field coaching, with at least 2 years in luxury retail.
- Exposure to the luxury jewelry sector is an advantage.
- Professional certifications in Learning & Development, Facilitation, or Coaching are preferred.
- Reliable team player, accountable for delivering results and ready to support the team.
- Passion for inspiring people, leading, and coaching.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Office applications.
- Fluent spoken and written English and Cantonese; good command of Mandarin.
Skills
Experience
5–7 years of hands-on retail training experience, including training design, delivery, and field coaching, with at least 2 years in luxury retail.
Education
Bachelor’s degree.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong.
Explore jobs in Hong Kong.
Culture
Qeelin offers a creative and international workplace where Chinese cultural heritage, contemporary design, and fine jewelry craftsmanship come together. As part of the Kering group, the brand fosters an environment that values innovation, excellence, collaboration, and a deep respect for artistry and meaningful storytelling.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Qeelin, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Learning and Development Manager», «Assistant Store Training Manager», «Retail Training Lead», «Retail Learning Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.
