PVH Manager, Social Media Insights & Community
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
Manager, Social Media Insights & Community at PVH (Tommy Hilfiger) in Amsterdam. Lead global social intelligence strategy and community management.
Role & Responsibilities
- Own the global social intelligence strategy, ensuring listening capabilities, governance, dashboards, and reporting frameworks deliver accurate, scalable, and actionable business insights
- Lead the development and continuous optimization of social listening methodologies, including new technology, tooling, social platforms, LLM, Boolean queries, taxonomy, dashboards, and reporting standards
- Identify and translate emerging consumer behaviors, cultural movements, industry trends, and global events into strategic opportunities, risks, and recommendations for the business
- Provide thought leadership on brand health by monitoring conversation trends, sentiment, share of voice, and cultural relevance across priority markets
- Lead competitive intelligence by benchmarking Tommy Hilfiger against key competitors and identifying whitespace opportunities to inform strategic decision-making
- Own executive reporting on industry developments, including market reports, competitive intelligence, consumer insights, and brand performance
- Drive data-informed talent, ambassador, and partnership recommendations by evaluating audience fit, cultural relevance, sentiment, and brand alignment
- Translate complex data into clear business recommendations that influence campaign strategy, communications planning, and marketing investment
- Partner cross-functionally with Brand Strategy, Brand Insights, Marketing Strategy, Brand Marketing, PR, Communications, Media, Innovation and Regional teams to embed social intelligence into business planning
- Support the team in delivering best-in-class community management and governance across global social channels, acting as the voice of the brand
- Monitor audience sentiment and emerging risks, partnering with Communications and Legal when needed
- Drive continuous improvements to community management processes, governance, and operational efficiency
Qualifications
- 6+ years of experience in social intelligence, consumer insights, social listening, digital strategy, or marketing analytics
- Proven ability to develop and lead social intelligence frameworks that translate data into strategic business recommendations
- Strong expertise in social listening methodologies, audience insights, competitive intelligence, and cultural trend analysis
- Experience delivering executive-level reporting, performance measurement, and actionable insights that influence marketing and business decisions
- Demonstrated ability to identify emerging risks, opportunities, and consumer behaviors through qualitative and quantitative analysis
- Strong stakeholder management skills, with experience influencing senior cross-functional partners across Brand, Marketing, Communications, and Regional teams
- Experience managing external agencies, driving governance, and delivering operational excellence across global markets
- Excellent analytical, communication, and presentation skills, with the ability to simplify complex data into compelling business narratives
- Flexibility and willingness to occasionally work evenings and weekends when required to support global campaigns, live events, and business-critical moments
Skills
Experience
6+ years of experience in social intelligence, consumer insights, social listening, digital strategy, or marketing analytics, with demonstrated success developing and leading social intelligence frameworks that translate data into strategic business recommendations and influence senior cross-functional decision-making across global markets.
Education
Bachelors degree in Marketing, Communications, Business, Data Science, or a related field (or equivalent professional experience demonstrating the required competencies)
Workplace
This position is based in Amsterdam, North Holland, Netherlands.
Benefits
Exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiology services, nutritional and wellbeing programs, extensive food and beverage offerings including top-notch restaurant and barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, professional development through PVH University training programs, employee discounts on Tommy Hilfiger and Calvin Klein seasonal collections and sample sales, access to new product launches
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like PVH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Social Insights Manager», «Community & Social Intelligence Manager», «Social Media Analytics Manager», «Digital Community Manager», «Social Media Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.