PVH Manager, Art Direction
- Employment
- Contract
- Seniority
- Manager
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 22, 2026
PVH seeks Manager of Art Direction for Tommy Hilfiger Global Brand Marketing in Amsterdam; lead 360 campaign concepts and aspirational storytelling across touchpoints.
Role & Responsibilities
- Develop 360 campaign concepts and storytelling in partnership with content editors and writers, emphasizing video-first thinking for both aspirational brand narratives and targeted product stories
- Communicate and visually articulate creative intentions and vision, confidently presenting campaign concepts to leadership and stakeholders
- Scale campaign ideas across touchpoints with strategic consideration for executional excellence and platform-specific optimization
- Concept and create social media content in collaboration with the social team to ensure resonance across each platform
- Visualize campaign concepts within consumer journeys in partnership with brand design, leveraging AI tools to support creative development and ensuring best practice execution for global rollouts
- Collaborate with seasonal project teams to develop 360 creative thinking across events, retail, and physical touchpoints alongside writers and designers
- Partner with production teams from creative briefing through casting, post-production, and QA, balancing artistic standards with pragmatic budget considerations
- Brief and manage content creators to scale brand and product storytelling through external collaborators, leveraging creative uses of technology
Qualifications
- Extensive fashion art direction and product storytelling experience at scale with demonstrated expertise in aspirational content creation
- Proven experience crafting digital-first fashion campaigns with strong understanding of digital landscape performance and technology-enabled creative processes
- Deep passion for and knowledge of fashion, art, architecture, music, entertainment, and culture with ability to apply cultural and trend insights to creative development
- Demonstrated ability to take creative lead on key projects, managing creative goals and deadlines while collaborating with peers
- Exceptional relationship-building skills with external and internal contributors, including stylists, photographers, directors, and production teams
- Proficiency with Adobe Creative Suite and AI visualization tools
- Business-level fluency in spoken and written English
- Ability to travel globally for shoots several times per year
Skills
Experience
8+ years in similar or related art direction roles working across multiple touchpoints and marketing channels
Education
Degree in a creative field such as fashion communication, graphic design, fine arts, filmmaking, or photography
Workplace
This position is based in Amsterdam, North Holland, Netherlands.
Benefits
Exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapy, nutritional and wellbeing programs, extensive food and beverage offerings including top-notch restaurant and barista coffee bars, monthly social events, weekly Thursday drinks, game nights, professional development through PVH University, employee discounts on Calvin Klein and Tommy Hilfiger merchandise, access to seasonal market launches and sample sales
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like PVH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Creative Director», «Senior Art Director», «Brand Creative Lead», «Creative Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.