- Location
- Level 8, 388 George Street (View map)Sydney NSW 2000Australia
- Employment
- Contract
- Seniority
- Junior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 25, 2026
About PVH
PVH is a global fashion group with a distinguished heritage, best known for shaping iconic brands such as Calvin Klein and Tommy Hilfiger. As an employer, PVH offers a dynamic, international environment where creativity, commercial excellence, and responsible growth converge. The company values collaboration, inclusion, and forward-thinking talent, encouraging teams to challenge convention while honoring the cultural relevance of its brands. With opportunities spanning design, merchandising, retail, digital, supply chain, and corporate functions, PVH provides employees with the scale of a global enterprise and the energy of a brand-led organization committed to innovation, sustainability, and enduring consumer connection.
PVH seeks an Email & CRM Marketing Coordinator to drive end-to-end campaign execution across email (EDM) and SMS channels. Reporting to the CRM & Loyalty Manager, the successful candidate will own the CRM program for either Tommy Hilfiger or Van Heusen, managing campaign calendars, Salesforce Marketing Cloud deployments, customer audience activation, and comprehensive quality assurance. The role encompasses campaign reporting, A/B testing, lifecycle program support, and compliance with privacy and brand requirements across Australia's leading fashion brands.
Role & Responsibilities
- Manage the CRM campaign calendar, coordinating offers, content, assets, audiences, approvals and deadlines with cross-functional teams
- Build, test, schedule and deploy email (EDM) and SMS campaigns in Salesforce Marketing Cloud
- Monitor campaign deployments, resolve routine issues and ensure campaign accuracy
- Activate approved customer audiences using Salesforce Data Cloud and Marketing Cloud
- Complete thorough quality assurance across content, links, imagery, personalisation, tracking and audience logic before deployment
- Prepare regular campaign reporting, identify trends and recommend opportunities to improve engagement and commercial performance
- Plan and execute A/B testing across subject lines, timing, creative, content, offers and audiences
- Support customer lifecycle programs, including onboarding, retention, repeat purchase, win-back and member communications
- Support loyalty initiatives, marketing automation and assigned CRM projects, including journey builds, audits and documentation
- Ensure compliance with privacy, consent, ACCC, data handling and brand requirements, escalating risks where required
Qualifications
- Bachelor's degree in Marketing, Communications, Data Analytics or a related discipline
- 2–3 years' experience in CRM, email marketing, digital marketing or E-Commerce, ideally within retail, fashion or another high-volume environment
- Hands-on experience with Salesforce Marketing Cloud or a comparable platform
- Strong attention to detail, organisational and analytical skills
- Ability to manage multiple deadlines and priorities
Skills
Experience
2–3 years' experience in CRM, email marketing, digital marketing or E-Commerce, ideally within retail, fashion or another high-volume environment. Proficiency managing high-volume email campaigns, including A/B testing, triggered messaging and marketing automation.
Education
Bachelor's degree in Marketing, Communications, Data Analytics or a related discipline.
Workplace
The role is situated in Sydney, New South Wales, Australia.
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Benefits
Generous discounts on all brands (Calvin Klein, Tommy Hilfiger, Van Heusen); paid parental leave as per company policy; summertime hours schedule; corporate discount with Medibank; employee activities calendar; annual flu shot clinic; free membership to Headspace meditation app; access to Employee Assistance Program; referral bonus.
Culture
PVH fosters a dynamic, inclusive workplace where associates are encouraged to bring their authentic selves while shaping some of the world’s most recognized fashion brands. The company emphasizes collaboration, innovation, and accountability, offering a global environment that supports career growth and responsible business practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like PVH, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Campaign Coordinator», «Email Marketing Coordinator», «Digital Marketing Coordinator», «Loyalty Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.