PVH Director, Go-To-Market

Role & Responsibilities

• Define and evolve the go-to-market vision, functional strategy and multi-year roadmap to align with business priorities and enable effective cross-functional execution
• Lead transformation of the go-to-market process from creative brief to market launch, establishing principles, phases, milestones, governance standards, decision rights and operating cadence
• Translate business strategy into departmental objectives, operating plans, performance measures and clear accountabilities across the GTM function
• Own and manage the GTM operating model, including playbooks, knowledge assets, escalation paths and standards that support consistent execution
• Lead GTM delivery through managers and professionals by setting direction, delegating accountability and holding teams accountable for agreed outcomes
• Establish cross-functional planning and governance forums that create visibility of milestone readiness, dependencies, risks and decision ownership
• Set portfolio priorities and manage the function's resources and allocated budgets within delegated authority; sequence, defer, reduce scope or stop work based on business value, urgency and capacity
• Establish communications tools and frameworks that ensure clarity of accountability, deliverables and timelines across all stakeholders
• Build trusted relationships with senior cross-functional partners; constructively challenge assumptions and clarify business implications to secure realistic scope and sequencing
• Define go-to-market success measures and performance management information; use data and feedback to assess performance maturity and identify systemic improvements
• Sponsor continuous improvement across process, data, enabling technology, organizational design and ways of working to deliver measurable value
• Shape and sponsor the GTM change agenda, ensuring managers and partners translate changes into coherent plans, communication and sustained adoption
• Build organizational capability through workforce planning, recruitment, performance management and succession planning; foster a culture of accountability, collaboration and continuous improvement

Qualifications

• 12+ years of progressive experience in go-to-market, strategy and operations, program management, business operations or organizational effectiveness, preferably in fast-moving consumer goods (FMCG), apparel and/or footwear
• Substantial experience leading managers and senior professionals in complex, matrixed environments
• Proven experience defining, implementing and evolving organization-wide operating models or complex cross-functional business processes
• Strong understanding of the end-to-end go-to-market lifecycle and cross-functional organizational dependencies
• Demonstrated ability to translate business strategy into departmental plans, portfolio priorities and measurable outcomes
• Experience shaping and sponsoring significant organizational change and sustaining adoption of new processes and ways of working
• Strong executive communication and influencing capability; ability to simplify complex topics and secure alignment without relying solely on direct authority
• Strong analytical and systems-thinking capability with experience using data and fit-for-purpose technology to identify root causes and develop scalable solutions

Skills

Experience

12+ years of progressive experience in go-to-market, strategy and operations, program management, business operations or organizational effectiveness, preferably within fast-moving consumer goods (FMCG), apparel and/or footwear, including substantial experience leading managers and senior professionals.

Education

Bachelor's degree or equivalent professional experience required; Master's degree or relevant professional certification in business, operations, strategy, program management or a related discipline is preferred.

Workplace

Benefits

Exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapy, nutritional and wellbeing programs, extensive food and beverage offerings, on-campus restaurant and coffee bars, monthly social events, weekly social gatherings, continuous professional development through PVH University, employee discounts, access to seasonal market launches and sample sales.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.