PVH Digital Marketing Coordinator

About PVH

PVH is a global fashion group with a distinguished heritage, best known for shaping iconic brands such as Calvin Klein and Tommy Hilfiger. As an employer, PVH offers a dynamic, international environment where creativity, commercial excellence, and responsible growth converge. The company values collaboration, inclusion, and forward-thinking talent, encouraging teams to challenge convention while honoring the cultural relevance of its brands. With opportunities spanning design, merchandising, retail, digital, supply chain, and corporate functions, PVH provides employees with the scale of a global enterprise and the energy of a brand-led organization committed to innovation, sustainability, and enduring consumer connection.

Role & Responsibilities

• Coordinate paid and organic social media activity across key digital channels, including Facebook, Instagram, TikTok, Weibo and WeChat.
• Partner with external agencies to support the execution of paid social, SEM and display campaigns aligned with wider marketing plans.
• Monitor and optimise campaign performance across awareness, acquisition, engagement and sales, recommending actions to achieve KPIs and ROAS targets.
• Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager, including audience targeting and A/B testing opportunities.
• Support organic social, influencer content and user-generated content (UGC) opportunities across relevant brands.
• Monitor and optimise affiliate and third-party digital partnerships, identifying opportunities to improve performance and profitability.
• Partner with the CRM team on EDMs, lead generation, re-engagement, and CRM/VIP sign-up activity.
• Monitor digital budgets and media spend across paid social, SEM, retargeting and affiliates, recommending adjustments where required.
• Prepare and maintain digital performance, ROI and campaign reporting, translating results into recommendations for future activity.
• Build strong relationships across Marketing, CRM, eCommerce, Retail Operations, IT and external agencies to support the effective delivery of digital initiatives.

Qualifications

• 2–3 years’ experience in a brand or retail environment, including demonstrated experience managing social media advertising.
• Working knowledge of Google advertising and statistical tools, as well as SEM marketing tactics.
• Proven experience with Google Analytics, Google Ads Manager, social media platforms and Meta Business Manager.
• Previous copywriting experience, with outstanding written and verbal communication skills.
• Strong attention to detail and problem-solving skills, with the ability to take initiative.
• Project management experience is advantageous.

Skills

Experience

2–3 years in a brand or retail environment, including demonstrated experience managing social media advertising.

Benefits

Generous discounts on Calvin Klein, Tommy Hilfiger and Van Heusen brands; paid parental leave under company policy; summertime hours schedule; corporate discount with Medibank; employee activities calendar; annual flu shot clinic; free membership to the Headspace meditation app; access to an Employee Assistance Program; referral bonus; strong focus on corporate responsibility; inclusive, diverse and equal-opportunity workplace.

Culture

PVH fosters a dynamic, inclusive workplace where associates are encouraged to bring their authentic selves while shaping some of the world’s most recognized fashion brands. The company emphasizes collaboration, innovation, and accountability, offering a global environment that supports career growth and responsible business practices.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.