PVH CRM Campaign Specialist

About PVH

PVH is a global fashion group with a distinguished heritage, best known for shaping iconic brands such as Calvin Klein and Tommy Hilfiger. As an employer, PVH offers a dynamic, international environment where creativity, commercial excellence, and responsible growth converge. The company values collaboration, inclusion, and forward-thinking talent, encouraging teams to challenge convention while honoring the cultural relevance of its brands. With opportunities spanning design, merchandising, retail, digital, supply chain, and corporate functions, PVH provides employees with the scale of a global enterprise and the energy of a brand-led organization committed to innovation, sustainability, and enduring consumer connection.

Role & Responsibilities

• Drive the CRM personalisation roadmap and execution, including newsletter personalisation use cases and implementation support.
• Manage weekly performance reporting and quarterly business reviews (QBRs).
• Prepare weekly reporting presentations with insights for meetings.
• Support CRM team members with campaign evaluations, performance forecasting and ad hoc reporting.
• Manage reporting standards and rolling KPI benchmarks.
• Act as the CRM team's primary data resource.
• Develop and execute campaigns.
• Create briefs for campaign content, offers and creative assets.
• Collaborate with Ecom Site Merch and an external supplier to optimise XO application.
• Work with Insights, Data teams and the technology partner to optimise reporting capabilities.
• Coordinate with creative teams to develop campaign content and assets.

Qualifications

• Bachelor's degree in marketing, business or a related field; a relevant master's degree is a plus.
• Three years of proven experience in CRM campaign management, preferably with email marketing knowledge and experience.
• Strong understanding of CRM principles, customer lifecycle management and marketing automation.
• Proficiency with CRM and marketing automation platforms, preferably Salesforce.
• Familiarity with data analysis, segmentation and targeting techniques.
• Excellent analytical skills and the ability to derive insights from data.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills for working effectively with cross-functional teams.
• Attention to detail, with a focus on campaign execution accuracy and quality.
• Ability to adapt to a fast-paced, dynamic work environment.

Skills

Experience

3 years in CRM campaign management; email marketing knowledge and experience preferred.

Education

Bachelor's degree in marketing, business or a related field; a relevant master's degree is a plus.

Benefits

Onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapy, nutritional and wellbeing programmes, food and beverage options, restaurant, barista coffee bars, sky bar, social events and activities, PVH University training programmes, seasonal market launches, sample sales and employee discounts.

Culture

PVH fosters a dynamic, inclusive workplace where associates are encouraged to bring their authentic selves while shaping some of the world’s most recognized fashion brands. The company emphasizes collaboration, innovation, and accountability, offering a global environment that supports career growth and responsible business practices.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.