PVH CRM Campaign Specialist

About PVH

PVH is a global fashion group with a distinguished heritage, best known for shaping iconic brands such as Calvin Klein and Tommy Hilfiger. As an employer, PVH offers a dynamic, international environment where creativity, commercial excellence, and responsible growth converge. The company values collaboration, inclusion, and forward-thinking talent, encouraging teams to challenge convention while honoring the cultural relevance of its brands. With opportunities spanning design, merchandising, retail, digital, supply chain, and corporate functions, PVH provides employees with the scale of a global enterprise and the energy of a brand-led organization committed to innovation, sustainability, and enduring consumer connection.

Role & Responsibilities

• Roll out the CRM Sale & Promotions calendar, translating commercial priorities into campaigns across E-commerce, Retail and Outlet.
• Serve as the key CRM contact for Sale & Promotions stakeholders, advising on messaging, audiences, timing, channels and market execution.
• Manage campaigns end to end, coordinating briefs, content, segmentation, approvals, quality assurance, scheduling, launch and post-campaign reporting.
• Coordinate multiple campaigns and shifting commercial priorities simultaneously while meeting deadlines and quality standards.
• Align stakeholders and proactively identify missing information, dependencies, risks and decisions needed for successful campaign delivery.
• Use CRM performance and consumer insights to identify opportunities for segmentation, personalization and optimization, improving engagement, conversion and consumer lifetime value.
• Own and continuously improve campaign planning and working practices, including the CRM marketing calendar, briefing processes, timelines and stakeholder communications.
• Keep stakeholders aligned on campaign deliverables, with clear, regular updates on timelines, requirements, risks and dependencies.
• Work with CRM Campaign Operations colleagues and technical partners to execute audiences, automations and campaign builds accurately and efficiently.
• Build, maintain and troubleshoot campaigns in Salesforce Marketing Cloud, including Email Studio, Automation Studio and Journey Builder.

Qualifications

• 3–5 years of relevant hands-on experience in CRM, digital marketing or campaign management in a B2C or commercial environment.
• Strong project management skills, including coordinating multiple campaigns, stakeholders, markets and deadlines simultaneously.
• Strong commercial awareness and the ability to translate business priorities into effective CRM communications.
• Proactive and solution-oriented, with the confidence to advise stakeholders, challenge requests where appropriate and recommend alternatives.
• Strong attention to detail and accountability for execution quality.
• Hands-on experience with Salesforce Marketing Cloud, particularly Email Studio, Automation Studio and/or Journey Builder; Salesforce Marketing Cloud certifications are a plus.
• Working knowledge of SQL, including understanding audience and segmentation logic and validating or troubleshooting queries with technical CRM specialists.
• Working knowledge of HTML and email development sufficient to understand email structures and identify or troubleshoot common issues.
• Comfortable working in a fast-paced commercial environment where priorities and requirements can change quickly.
• Experience working across multiple markets and/or in a multilingual environment is a plus.
• Fluent in English; additional European languages are a plus.
• Affinity with Tommy Hilfiger, Calvin Klein and the fashion industry is a plus.

Skills

Experience

3–5 years of relevant hands-on experience in CRM, digital marketing or campaign management within a B2C/commercial environment.

Benefits

Onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physiotherapy, and nutritional and wellbeing programs; campus food and beverage offerings, restaurant, barista coffee bars, sky bar and social events; professional development through PVH University; access to seasonal market launches and sample sales; employee discounts.

Culture

PVH fosters a dynamic, inclusive workplace where associates are encouraged to bring their authentic selves while shaping some of the world’s most recognized fashion brands. The company emphasizes collaboration, innovation, and accountability, offering a global environment that supports career growth and responsible business practices.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.