Puig VIC Director
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- Posted
- Jul 2, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Dr. Barbara Sturm seeks a VIC Director to lead virtual influencer strategy and digital creator collaborations in a fixed-term contract role.
Role & Responsibilities
- Oversee virtual influencer collaborations and campaign strategy
- Manage relationships with digital creators and virtual personalities
- Develop and execute integrated marketing campaigns leveraging virtual influencers
- Monitor campaign performance and ROI metrics
- Collaborate with creative and marketing teams on content alignment
Qualifications
- Leadership experience in digital marketing or influencer relations
- Demonstrated expertise in virtual influencer strategy or digital creator management
- Strong understanding of luxury brand positioning and digital engagement
- Proven ability to manage cross-functional teams and stakeholder relationships
Skills
Experience
5+ years in digital marketing, influencer management, or related luxury brand experience
Education
Bachelor's degree in Marketing, Business, Communications, or related field
Workplace
This position is based in Hamburg, Hamburg, Germany.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «VIC Manager», «Virtual Influencer Coordinator Director», «Digital Creator Relations Director», «Content Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.