Puig Spa & Treatment Activation Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Spa, Wellness & Recreation
- Posted
- Jul 22, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Dr. Barbara Sturm Spa & Treatment Activation Manager (DACH region) – luxury wellness program development and execution role.
Role & Responsibilities
- Develop and execute spa and treatment activation strategies tailored to the DACH market
- Oversee launch of new treatment programs and optimize existing service offerings
- Collaborate with retail, spa partners, and internal teams to drive customer engagement
- Monitor program performance metrics and provide regular reporting to senior management
- Build relationships with spa partners and luxury wellness venues across the region
- Create marketing and promotional materials to support treatment activation initiatives
Qualifications
- Proven experience in spa, wellness, or luxury hospitality activation
- Strong knowledge of the DACH market and spa/wellness landscape
- Demonstrated ability to develop and execute successful activation campaigns
- Excellent organizational and project management skills
- Experience managing cross-functional teams and stakeholders
Skills
Experience
3-5 years of experience in spa activation, wellness marketing, or luxury brand management, preferably within the DACH region.
Education
Bachelor's degree in Business, Marketing, Hospitality Management, or a related field.
Workplace
This position is based in Frankfurt, Hesse, Germany.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Spa Experience Manager», «Treatment Program Manager», «Wellness Activation Specialist», «Spa Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.