Puig Southeast Asia Brand Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Executive & General Management
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 12, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Jean Paul Gaultier Southeast Asia Brand Manager – Lead regional market strategy and brand expansion across Asia. Apply now.
Role & Responsibilities
- Develop and execute comprehensive brand strategy and market expansion plans for Southeast Asia
- Lead cross-functional teams to implement marketing and promotional campaigns tailored to regional markets
- Build and maintain strategic relationships with key retail partners, distributors, and stakeholders
- Monitor market trends, competitive landscape, and consumer behavior to inform strategic decisions
- Oversee brand positioning and ensure consistency across all regional touchpoints and communications
- Drive revenue growth and market share expansion within assigned territory
- Manage regional budget allocation and ensure optimal return on investment
Qualifications
- Proven track record in brand management or regional marketing leadership roles within luxury fashion or premium lifestyle sectors
- Deep knowledge of Southeast Asian markets, consumer preferences, and retail landscape
- Fluency in English; regional language proficiency (e.g., Thai, Vietnamese, Indonesian) is advantageous
- Strategic thinking with demonstrated ability to develop and execute market-entry or expansion strategies
- Strong stakeholder management and cross-cultural negotiation skills
Skills
Experience
8+ years of progressive experience in brand management, regional marketing, or commercial leadership, ideally within the luxury fashion or premium consumer goods industry. Demonstrated success launching or repositioning brands in emerging or developing markets.
Education
Bachelor's degree in Business Administration, Marketing, Communications, or related field. MBA or equivalent advanced business qualification is preferred.
Workplace
This position is based in Bangkok, Bangkok, Thailand.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Brand Director», «Brand Manager Asia-Pacific», «Southeast Asian Market Director», «Regional Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.