- Location
- New York City New York USA
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $120,000–130,000/year
- Department
- Creative, Design & Styling
- Posted
- Oct 15, 2026
About Puig
Puig is a distinguished name in the luxury fashion and fragrance industry, renowned for its innovative approach and commitment to excellence. As part of a global conglomerate, Puig offers a dynamic and inspiring work environment, fostering creativity and professional growth.
Puig seeks a Senior Brand Marketing Manager to lead day-to-day execution of the North American marketing strategy for L’Artisan Parfumeur and Dries Van Noten, driving growth and awareness through brand building, 360° campaigns, product strategy and commercial management. This is a permanent role with an expected annual base salary of $120,000–$130,000.
Role & Responsibilities
- Steward both brands, ensuring consumer-facing initiatives reflect their creative vision, luxury positioning and brand codes.
- Develop differentiated brand narratives and reasons to believe within the competitive luxury beauty landscape.
- Apply an understanding of fashion, luxury, culture and consumer behaviour to brand marketing and commercial execution.
- Develop and execute holistic marketing plans and 360° campaigns across both brands, covering core icons, innovation and key brand moments.
- Localize global launches and campaigns for North America, with particular attention to in-person activations and where each brand should appear in the market.
- Partner with PR and Communications, eCommerce, Retail Marketing, Education and Sales to create integrated consumer experiences across touchpoints.
- Ensure activations meet luxury execution standards across creative expression, storytelling and consumer experience.
- Define campaign and launch KPIs, track performance, and use results to optimize in-market programmes, investment decisions and future plans.
- Participate in annual brand and category planning, aligning innovation, assortment, distribution and investment priorities to accelerate growth.
- Monitor brand, category, SKU and retailer trends to identify growth and profitability drivers.
- Partner with Demand Planning and Operations to maintain healthy inventory and ensure effective launch execution.
- Translate consumer, competitive and commercial data into insights and action.
- Inform A&P investment, balancing brand-building priorities with commercial returns.
- Partner with Commercial and Retail Excellence to develop retailer strategies and identify opportunities to improve productivity and sell-through.
- Develop pricing, assortment and innovation strategies informed by the competitive landscape, consumer insights and regional trends.
Qualifications
- Bachelor’s degree; an MBA is a plus.
- At least 7 years of experience in luxury beauty, fragrance, fashion or a related premium category.
- Genuine passion for fashion, luxury and culture, with curiosity about forces shaping consumer tastes and behaviour.
- Sophisticated understanding of luxury brand building and sound judgment on when to pursue growth and when to protect brand equity and desirability.
- Strong brand-building instincts, commercial and analytical rigour, and comfort discussing creative strategy, consumer behaviour and market performance.
- Demonstrated success translating global brand vision into locally relevant marketing strategies.
- Experience developing and executing integrated marketing programmes across retail, media, PR, influencer, digital and eCommerce.
- Experience partnering with retailers, especially luxury department stores, to bring brands to life is preferred.
- Strong understanding of the North American luxury consumer and behaviours that drive discovery, desirability, purchase and advocacy.
- Ability to turn data, consumer insights and competitive intelligence into clear strategic recommendations.
- Experience managing full or partial A&P investment and contributing to brand P&L performance.
- Entrepreneurial mindset and enthusiasm for building brands, particularly those at an earlier stage of awareness and growth.
- Excellent communication and presentation skills, with the ability to influence across functions, levels and geographies.
- Strong aesthetic judgment and exceptional attention to detail, with an instinct for what feels authentic and appropriate for a luxury brand.
- Ability to balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.
Skills
Experience
At least 7 years in luxury beauty, fragrance, fashion or a related premium category.
Education
Bachelor’s degree; an MBA is a plus.
Workplace
This position is based in New York City, New York, USA.
Explore jobs in the USA.
Compensation
The base compensation for this position ranges from USD 120,000 to USD 130,000 per annum.
Benefits
Health and dental insurance, life insurance, disability insurance, 401(k), paid holidays, a generous paid time-off policy, a hybrid work environment, career opportunities within a dynamic team, learning and development opportunities, and an entrepreneurial, creative and welcoming work culture.
Culture
Puig fosters an inclusive and collaborative culture, encouraging innovation and creativity. Employees are valued for their unique contributions and are provided with opportunities for professional development in a supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Marketing Manager», «Senior Brand Manager», «Senior Luxury Marketing Manager», «Senior Brand Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.