Puig SEA Visual Merchandising Executive
About Puig
Puig is a privately held Spanish company renowned for its portfolio of fashion and fragrance maisons. The organisation combines creative direction and commercial acumen to develop, market and distribute premium perfumes and beauty products worldwide, operating through regional hubs to serve local markets.
Puig is hiring a SEA Visual Merchandising Executive (contract) in Singapore to lead regional store visuals and campaign rollouts.
Role & Responsibilities
- Lead the conception, localisation and implementation of visual merchandising concepts and store executions across Southeast Asia to ensure consistent brand presentation and campaign integrity.
- Manage the end-to-end roll-out of global and regional product launches, seasonal campaigns and pop-up activations, coordinating timelines, assets and on-site delivery.
- Develop store planograms, fixture layouts and window concepts that optimise product storytelling, shopper flow and commercial performance.
- Partner with retail operations, wholesale, marketing and local country teams to align merchandising calendars, promotional activities and KPI targets.
- Provide creative briefs and direction to visual suppliers, contractors and in-market teams; supervise installation standards and sign-off processes.
- Design and deliver training and visual guidelines for store teams to sustain merchandising standards and maximise sell-through.
- Monitor and analyse retail performance and visual effectiveness; produce reporting and recommendations to optimise displays and conversions.
- Manage project budgets, timelines and procurement for visual merchandising deliverables within the SEA region.
Qualifications
- Proven track record in visual merchandising for luxury, beauty or fragrance brands, with demonstrable retail project experience in Southeast Asia.
- Portfolio of executed store concepts, windows and planograms showing strong aesthetic sensibility and commercial impact.
- Excellent stakeholder management skills with experience coordinating across markets and functions.
- Strong organisational skills, with the ability to manage multiple projects, vendors and tight timelines.
- Willingness and ability to travel regionally as required.
Skills
Experience
Minimum 3–5 years of progressive visual merchandising experience within luxury retail or beauty, ideally with regional exposure in Southeast Asia and experience executing multi-market store roll-outs.
Education
Bachelor's degree in Visual Merchandising, Retail Design, Marketing, Fashion, or a related discipline, or equivalent professional experience.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Puig blends creative heritage with commercial discipline, fostering a workplace that values aesthetic excellence, entrepreneurial drive and cross-border collaboration. Teams are expected to combine high creative standards with rigorous execution to support premium retail experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Puig, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Visual Merchandising Executive (SEA)», «Retail Visual Merchandising Lead — Southeast Asia», «Store Visuals Executive, SEA», «Regional Visual Display Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.